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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - November 19, 2009 | Main | FH Boom Daily Digest - November 23, 2009 »

FH Boom Daily Digest - November 20, 2009

Top News From Today's "Boomiverse"

Not Taking ‘Not Hiring’ for an Answer
Michael Winerip
New York Times
November 19, 2009

Overview: “BABY boomers have lived during an era of unparalleled prosperity. So when this deep recession hit — at a time when boomers were advancing to middle- and late-middle age — much was written about them being too spoiled to cope.”
http://tinyurl.com/ycxbgoc

Opponents of Botox Tax Go Big: Baby Boomers! Women!
Alicia Mundy
Wall Street Journal Blogs
November 19, 2009

Overview: “The Senate health care bill’s 5% tax on elective cosmetic procedures (breast implants, Botox wrinkle treatments, etc.) is drawing opposition from predictable quarters: Cosmetic surgeons and companies that sell products used in cosmetic procedures. … The American Academy of Cosmetic Surgery, which is fighting the provision, says “a large portion of those being taxed would be the baby-boomer generation. And as this age group continues to age, the more interest will be generated in cosmetic procedures.””
http://tinyurl.com/yf7tfoh

Baby Boomers Don't Use Preventive Services
Kristina Fiore
Medpage Today
November 19, 2009

Overview: “Only a quarter of baby boomers take advantage of preventive services such as flu vaccines and cancer screenings, a new report from the government and two powerful interest groups says.”
http://tinyurl.com/yfcpbwc

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