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About FH Boom (SM)

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom(SM) offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom(SM) Events

September 1, 2010

Changing America's Attitudes on Race

By MATT THORNHILL

Note to readers: This article appeared originally appeared in the Richmond-Times Dispatch July 29, 2010

Almost two years ago we observed that the baby boomer generation had played a significant role in transforming attitudes about race in America over the past 40 years. We credited boomers as being the generational "pivot point" in race relations.

The thinking was this: Boomers, white and black, were raised by G.I. and Silent Generation parents who generally believed white and black people were not equal, and in many places the laws supported that view. Despite such parental influences, boomers apparently absorbed Dr. Martin Luther King's plea to judge not "by the color of their skin, but by the content of their character" and successfully raised the millennials as the first "colorblind" generation in America. Thus, the "pivot" designation.

Continue reading "Changing America's Attitudes on Race" »

FH Boom Daily Digest – September 1, 2010

Top News From Today's "Boomiverse"

Large Majority of Boomers Plans to Continue Working past Retirement Age
Kiplinger News
August 31, 2010

Overview: “Baby boomers don't expect to shut the door on their careers when they reach retirement age, a new Charles Schwab survey shows. The brokerage polled boomers between the ages of 50 and 60 - and fully 88 percent of the people it surveyed said they expect to continue working after they become eligible for retirement benefits.”
http://tinyurl.com/2b58yk7

Senior Citizens Expand Their Social Network Online
Emily Brandon
U.S. News & World Report
August 31, 2010

Overview: “Baby boomers and seniors are the fastest growing group of social networking website users. Older Americans are increasingly using the Internet to reconnect with people from their past and to seek information and support with medical issues, according to a new Pew Research Center report.”
http://tinyurl.com/2ac9znc

Fighting the Muscle Loss That Comes With Age
Toby Bilanow
New York Times
August 31, 2010

Overview: “Loss of muscle mass affects about 10 percent of men and women over 60 and is a major reason why the elderly lose mobility and cannot live independently, researchers say.”
http://tinyurl.com/28nhkoo

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