By Stephen Reily, VibrantNation.com Founder

While marketers acknowledge the buying power of Baby Boomers, they continue to define them as a demographic niche from the 1960s. Can you accurately identify the brands that Vibrant Boomer women love the most?

Last week Ad Age columnist Judann Pollack ran an entertaining and thought-provoking column called "The 15 Biggest Baby Boomer Brands."

Here are the 15 brands Pollack listed:

1) Levi's
2) Harley-Davidson
3) Volkswagen
4) Slinky
5) Noxzema
6) The Beatles
7) L'Eggs
8) Pepsi
9) Absolut Vodka
10) Saturday Night Live
11) Facebook
12) Frye Boots
13) Coach Bags
14) Clairol
15) Club Med

Lists like this are meant to provoke debate, of course, but my own reading suggested that something else was going on in this list, something that confirmed ongoing misconceptions about Boomers.

Continue reading "Can you identify the brands that Baby Boomer women love the most?" »

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