How many times in a marketing career does one get to be a revolutionary!
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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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Marketers should take pause at Michael Kinsley’s “reflection” in the April 7 edition of The New Yorker titled "Mine is Longer Than Yours.” (Lifespans, that is.) Is this the first hints of a longevity backlash that may replace aspirational with “reality” ads in regards to a wide span of products, ranging from health food to vitamins to mattresses?
For the rest of today's blog, continue at TheBoomerBlog.com
Top News From Today's "Boomiverse"
Majority of Boomers Are Using Rebate Checks to Pay Bills, Buy Necessities or Save for Retirement, According to Eons.com Poll
Market Wire
May 13, 2008
Overview: "Today, Eons.com, the largest social networking site for baby boomers, revealed the findings of its 'Rebate Check Boomer Poll' which polled more than 700 members of the Eons.com community.”
http://www.marketwire.com/mw/release.do?id=855652
When marketing tourism, age matters, expert says
Mike Gorrell
The Salt Lake Tribune
May 13, 2008
Overview: “One size definitely does not fit all when it comes to marketing tourism destinations to people of different ages.”