Chronological Backlash
Marketers should take pause at Michael Kinsley’s “reflection” in the April 7 edition of The New Yorker titled "Mine is Longer Than Yours.” (Lifespans, that is.) Is this the first hints of a longevity backlash that may replace aspirational with “reality” ads in regards to a wide span of products, ranging from health food to vitamins to mattresses?
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