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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom℠ Events

« FH Boom Daily Digest - November 20, 2009 | Main | FH Boom Daily Digest - November 24, 2009 »

FH Boom Daily Digest - November 23, 2009

Top News From Today's "Boomiverse"

How Safe Are Our Roads?
Marilyn Geewax
National Public Radio
November 22, 2009

Overview: A new series investigates road safety, covering a variety of relevant topics including the potential impact of aging baby boomers. On Nov. 24, NPR will air a story by All Things Considered host Robert Siegel who travels to Florida to investigate special initiatives the state is taking to reduce highway accidents, “including an older-driver program and an anonymous tip line to alert police to potentially dangerous senior drivers.”
http://tinyurl.com/yc68cjz

Exhibits trace decades-old fashion, fabric trends
Deborah K. Dietsch
Washington Times
November 22, 2009

Overview: “Clothing the Rebellious Soul" at George Washington University's Luther W. Brady Art Gallery is a nostalgic look at counterculture fashions of the 1960s and early 1970s. … Organized by vintage clothiers Nancy Gewirz and Mark Hooper, the exhibit takes baby boomers on a groovy trip down memory lane.”
http://tinyurl.com/y8p3e2n

Baby boomers find growing acceptance of marijuana use
Steve Hendrix
Washington Post
November 22, 2009

Overview: “Smoking pot isn’t what it used to be for Joe Lee, 62, a vintage-record dealer in suburban Rockville, Md. In the late 1960s, as an art student in Baltimore, he kept his landlord in a constant state of suspicion, with clouds of marijuana smoke poorly masked by clouds of incense.”
http://tinyurl.com/y8ggu32

Doctors Debate: Should City Aid Growth in Palliative Care?
Anemona Hartocollis
New York Times City Room Blog
November 20, 2009

Overview: “Just how far should medicine go in turning death and dying into a growth industry? Two New York City doctors, the head of the city’s largest public hospital and a nationally known geriatrician, gently clashed on that topic Thursday at a City Council hearing to discuss how to deal with the demand for end-of-life care as the baby boomer generation ages.”
http://tinyurl.com/ya9n7ce

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