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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest- June 30, 2009 | Main | FH Boom Daily Digest- July 2, 2009 »

FH Boom Daily Digest- July 1, 2009

Top News From Today's "Boomiverse"

Mississippi's still fattest but Alabama closing in
Lauren Neergaard
Associated Press
July 1, 2009

Overview: Reports reveal that in every state, the rate of obesity is higher among 55- to 64-year-olds — the oldest boomers — than among today's 65-and-beyond.
http://tinyurl.com/kk75yp

Baby Boomer tech savvy lacking?
Paul Briand
The Examiner
July 1, 2009

Overviews: Baby Boomers and older Americans seem to have a bit of a love/hate relationship with technology. While there is certainly a growing trend of online use by older users, some just aren't happy with the experience.
http://tinyurl.com/n9xyjq

Let Gen Y Teach You Tech
Sylvia Ann Hewlett, Laura Sherbin and Karen Sumberg
Business Week
June 29, 2009

Overview: Boomers are looking to learn from the Ys: 88% see the Ys as tech-savvy and 40% say they have already asked their younger co-workers to teach them about iTunes, text-messaging and social networks.
http://tinyurl.com/lehn7s

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