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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - June 11, 2009 | Main | FH Boom Daily Digest - June 15, 2009 »

FH Boom Daily Digest - June 12, 2009

Top News From Today's "Boomiverse"

Is it necessary for baby boomers to apologize to younger generations for their excesses?
Rita R. Robison
Seattle Post Intelligencer Reader Blogs
June 12, 2009

Overview: “While things are tough in the economy and boomers share the blame, other generations also have enjoyed the high life. Many Gen X and Yers were raised in boom times and love cars, electronic gadgets, games, and other toys.”
http://tinyurl.com/ne9r27

Forecaster: Baby Boomers won't give economy a boost
Venuri Siriwardane
New Jersey Business News
June 11, 2009

Overview: Experts predict aging boomers will continue spending less. Without strong consumer spending to support the economy, no amount of government stimulus will prevent an inevitable long, dark recession ahead.
http://tinyurl.com/l7lsto

Actresses add facetime with ads
Anna Stewart
Variety
June 11, 2009

Overview: Baby boomers are receptive to ads featuring actresses “aging with them.”
http://tinyurl.com/l5scks

Employed see tough times, too
Dennis Cauchon
USA Today
June 10, 2009

Overview: “Unemployment rates for workers 45 and older have soared to their highest level since at least 1948, when the government started tracking it.”
http://tinyurl.com/kk2bef

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