Despite all the books, white papers and boomer stats floating around on the Internet, it seems we cannot get enough data on the 78 million baby boomer cohort that is shaking up and waking up today's retirement experience. For those senior marketers and executives who seek to get their hands on cutting-edge research, you may want to check out today's Focalyst Executive Forum in NYC, where some of the nation's leading boomer experts will gather to discuss and debate emerging trends about this demographic powerhouse. Learning how to appeal to a mature market that spends over $3 trillion annually may be helpful in these turbulent economic times. This year's theme, The Changing Boomer Equation, will shed light on the latest boomer trends and research, as well as how consumer needs are impacting the marketplace across generations.
For the rest of today’s blog, continue at the Boomer Blog
Carol Orsborn, Ph.D., and co-founder of FH Boom will provide her best thinking about boomer health and wellness trends, which in true form, boomers are driving in new directions in a quest for high quality, person-centered care. Other topics at the two-day conference will include:
• The emerging trends in marketing to Boomers - language, imagery, tone, communication style and media
• The impact of the changing economy on Boomer spending and retirement decisions
• How to reframe your company's value proposition to appeal to Boomers in challenging economic times
• The impact of healthcare costs on Boomers' plans for retirement
• How Boomers are engaging with new media, adopting new technologies and leveraging gaming and social networking
• Top of mind issues for Boomer's when it comes to health and wellness
• The different mindsets and lifestyles at different stages of Boomers' lives
• How Boomers are transitioning into retirement? What level of work do they want to maintain and why
• The Boomers definition of social responsibility and sustainability? What does "green" really mean to Boomers?
• How generational barriers are breaking down
• The latest housing trends and how Boomers envision their community of the future
• How marketers are connecting with Boomer sub-segments: grandparents, caregivers, 50+ women
• How Boomers' food and beverage consumption patterns are changing
One of the areas that may be of particular interest among data-thirsty marketers, are the global perspectives on boomers and the mature marketplace. Ladan Manteghi, President of AARP's Global Network will be addressing these.
This full bodied conversation among boomer thought leaders will offer you fresh insights into a market that, for one reason or another, has historically been underestimated by marketing executives. Like it or not, the population is aging...about 125 million Americans. If you want to appeal to this massive and highly segmented market, Focalyst's Executive Forum may have just the thing for you.
Amanda Sobanet
Comments (1)
I enjoy your blog so much I decided to include it in a list of excellent baby boomer blogs for my boomer techy blog at DemystifyingDigital.com - http://digitalgrandparent.demystifyingdigital.com/article.asp?entry=79. Thanks for the good writing, and best to you.
Posted by Maryan Pelland | October 5, 2008 5:04 PM
Posted on October 5, 2008 17:04