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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« The Future of Cougars | Main | FH Boom Daily Digest-Apr. 10, 2008 »

FH Boom Daily Digest-Apr. 9, 2008

Top News from Today's "Boomiverse"

Companies Find Ways To Retain Expertise Of Older Workers
Marsha King
www.seattletimes.com

Overview: “A serious health scare a decade ago convinced Dave Gromala that there's more to life than work. Someday, he'd find a way to retire early from Weyerhaeuser so he and his wife could explore more of the fun stuff in life before growing old.”

http://seattletimes.nwsource.com/html/localnews/2004336246_olderworkers09m.html


Boomers To Seniors: ‘Can We Talk?’
Jack Cross
www.wickedlocal.com

Overview: “If you’re 40 or over and your parents are 70 or over, its time to start the conversation about some of these difficult topics: driving, finances, living arrangements and even romance. We call this the 40 – 70 Rule.”

http://www.wickedlocal.com/medford/news/lifestyle/columnists/x1056544846


Boomers Eye Trendy Hearing Aids
Kathy Haight
www.centredaily.com

Overview: “Manufacturers are banking on flash like that to attract baby boomers who have punished their ears with loud concerts and music played through headphones. Of 78 million boomers, one in six is estimated to have hearing loss.”

http://www.centredaily.com/living/story/509203.html

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Comments (1)

Rita:

I'm glad to see that employers are seeing the value of older workers. Many boomers will choose or need to work after age 65, so there should be work opportunities for them.

Rita

The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com

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