Top News from Today's "Boomiverse"
Boomers lifting standards for patient care
Dale A. Anderson
Djc.com
Apr. 24, 2008
Overview: “As our population is continuing to age it’s interesting to note a shift in the delivery system, primarily as a result of patient expectations, and perhaps, demands. The largest population sector that has now reached the critical stage of health care needs is the most affluent in American history — the baby boomer generation.”
http://www.djc.com/news/co/11199986.html
Baby Boomers Redefining Food
Janet Helm
Sun-Sentinel
Apr. 24, 2008
Overview: “Born between 1946 and 1964, Baby Boomers have driven some of the most powerful cultural shifts in our nation's history, and that includes food, says Michelle Barry, an analyst with The Hartman Group, a market research firm in Bellevue, Wash. This huge demographic is behind a majority of today's food trends — everything from nutritionally enhanced foods and functional beverages to fresh local produce and artisanal foods.”
http://www.sun-sentinel.com/features/food/sfl-flboomerfoodsbapr24,0,7362339.story
Baby Boomers Go 'Bionic' as Body Replacement Devices Soar in Popularity
Paul Carton
Blog.changewave.com
Apr. 22, 2008
Overview: “Back then it was practically all fiction, but today cardiac implants, joint replacements and other ‘bionic’ limbs and devices are readily available. And according to a recent ChangeWave survey they're increasingly popular - particularly with baby boomers.”
http://blog.changewave.com/2008/04/baby_boomers_bionic_devices.html
Boomers and Beyond: Targeting the 50-Plus Audience Online
Hollis Thomases
Clickz.com
Apr. 22, 2008
Overview: “According to a survey by The Media Audit, the percentage of ‘graying and affluent’ households continues to rise higher than ever, with 30 percent of retired adults having cash, stocks, and CDs valued at more than $100,000. More than half of this 50-plus audience made at least one online purchase in the past 12 months, which was an increase of 65.6 percent over the previous term.”
Comments (1)
I hope that before boomers go "bionic" that they'll check out alternative methods of health care to see if they can get with things like arthritis before they have joint replacements. Joint replacements are very invasive surgeries.
Rita
I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.
Posted by Rita | April 25, 2008 3:52 AM
Posted on April 25, 2008 03:52