Top News from Today's "Boomiverse"
Six Decades at the Center of Attention, and Counting
Charles Duhigg
www.nytimes.com
Overview: “When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between ‘teenyboppers’ and ‘counterculture consumers.’ Over the next 40 years, as Aquarius aged and the billable hours accumulated, marketers explained that such ‘market segmentation’ techniques were the key to untold riches.”
http://www.nytimes.com/2008/01/06/weekinreview/06duhigg.html?_r=1&ref=weekinreview&oref=slogin
Retiring Boomers Will Cost Billions
Bill Zlatos
www.pittsburghlive.com
Overview: “Daniel Barnes of Wilkinsburg began delivering newspapers in Homewood and Penn Hills at age 8. He later worked at U.S. Steel's Homestead Works, automobile garages and a demolition company.”
http://www.pittsburghlive.com/x/pittsburghtrib/news/cityregion/s_546176.html
Home Care for Seniors Has New Urgency
Neil Johnson
www.startribune.com
Overview: “A wave of retiring boomers will soon swamp home health care providers unless businesses and policymakers plan for it.”
http://www.startribune.com/business/12995121.html
Retirement Crunch on Horizon
Emily Bregel
www.timesfreepress.com
Overview: “For 52-year-old Ken Moses, three decades of battling fires has worn him down.”
http://www.timesfreepress.com/absolutenm/templates/topstory.aspx?articleid=27926&zoneid=83