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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest-Jan. 7, 2008 | Main | Top Trend for 2046 »

FH Boom Daily Digest-Jan. 8, 2008

Top News from Today's "Boomiverse"

National Reset Your Age Day
Peter Anthony Holder, Carol Orsborn
www.peteranthonyholder.com

Overview: "Dr. Carol Orsborn discusses 'National Reset Your Age Day' with Canadian radio audiences in Toronto and Montreal. When the day was founded by her three years ago, women didn't identify with the stereotypes of aging their ages represented. But times have changed, and now women are proud to be ‘the new’ 40, 50 or 60."

http://www.peteranthonyholder.com/airchecks/orsborn.htm


Behind The Wheel
Courtney Humistion
www.mediapost.com

Overview: “Middle-age women are the driving force in our society - better get out of the way.” Note: This article features FH Boom co-chair, Dr. Carol Orsborn.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=73467


BoomerVenture Open for Business
Courtney Paquette
www.eagletribune.com

Overview: “Karen Payne-Taylor had a woman call from New Jersey the other day, asking if she could enroll in the programs being offered at the town's BoomerVenture ‘campus.’"

http://www.eagletribune.com/pubiz/local_story_007093907?keyword=topstory


Boomer Vitality
Judith W. Winne
www.dailyrecord.com

Overview: “Chuck Underwood suggests if you're marketing to boomers, you never, ever want to call them elderly.”

http://www.dailyrecord.com/apps/pbcs.dll/article?AID=/20080108/LIFE/801080370/1004

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