About the Blog

How many times in a marketing career does one get to be a revolutionary!
Read More

"Content Marketing" on FH Boom

For Media

Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Research

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

Blog Honor Roll

« FH Boom Daily Digest-Nov. 2, 2007 | Main | Almost Immortal or Ageism? »

FH Boom Daily Digest-Nov. 5, 2007

Top New from Today's "Boomiverse"

Boomers Embrace the Web
Susan Felt
www.news.enquirer.com

Overview: “The Internet marketplace is feasting its eyes on 78 million baby boomers who, according to surveys, have embraced this virtual world to do more than e-mail family and friends.”

http://news.enquirer.com/apps/pbcs.dll/article?AID=/20071105/BIZ/311050006/1076


Boomers, Xers Often Differ on Parenting
www.abcnews.go.com

Overview: “With books, Web sites and classes all touing the latest parenting techniques, generation X-ers may have a much greater volume of parenting information available to them than what baby boomers had at the same point in their lives.”

http://www.abcnews.go.com/GMA/story?id=3817761&page=1


Accommodating the Graying Work Force
www.delawareonline.com

Overview: “When the AARP announced its seventh annual "Best Employers for Workers over 50" awards in September, the corporations at the top of the list didn't get there by offering the traditional fringe benefit trio of health, life and disability insurance.”

http://www.delawareonline.com/apps/pbcs.dll/article?AID=/20071105/BUSINESS/711050322/1003

Posted by Boomer Daily Digest on November 5, 2007 9:16 AM |

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/434.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)