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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« FH Boom Daily Digest-Oct. 30, 2007 | Main | FH Boom Daily Digest-Oct. 31, 2007 »

Boomer Wanted, Part 2

This blog is part two of a blog series culminating in the release of a white paper on the subject to our subscribers. Please stay tuned as we continue this series.

• Based on retirement and other factors, the federal government is faced with the loss of 1/3 of the full-time permanent federal workforce by 2011.

"For the rest of today's blog, continue at The Boomer Blog"

• In the corporate sector, a leadership vacuum is projected, as well. The demand for talented 35- to 45-year-olds will increase 25 percent over the next three decades—but the supply will decrease by 15 percent.
• In contrast, the number of workers aged 55 and higher is projected to grow at a rate four times the projected growth for the labor force overall.
• And who are the people in leadership positions in both the public and private sectors? The lion’s share is of the generation that roared: the boomers. The average age of a CEO is 56, and more than three out of five of the nation’s leaders are boomers.

Carol Orsborn

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