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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-Feb. 6, 2007

Top News From Today's "Boomiverse"

Hefty cost no object for good night's sleep: Aching baby boomers pay thousands for top-quality coil or foam mattresses
Allison Connolly
Baltimore Sun
February 6, 2007

Overview: Connolly discusses how much consumers are spending on high-end bedding and writes, “David Perry, executive editor and mattress writer for the Greensboro, N.C.-based trade magazine Furniture Today, said the category is the fastest-growing in the industry, mostly because baby boomers are looking for a panacea for their growing aches and pains, and they have disposable income to spend. Retailers like Dormia are happy to oblige, he said.”

http://www.baltimoresun.com/business/bal-bz.dormia06feb06,0,4073552.story?coll=bal-business-headlines

United Kingdom; Global Warming: baby boomers blamed
Seniorscopie.com
February 2, 2007

Overview: “The Baby Boomer generation is being blamed for increasing climate change as the advent of middle age provides more disposable income to pursue a jet-set lifestyle. The over-50s have been identified as one of the worst age groups for contributing to carbon emissions‚ many showing a worrying lack of understanding over the critical state of the global environment.”

http://www.seniorscopie.com/actu/article.asp?id=070206232353&rub=swi

*Worth Noting

Too young to retire...but (apparently) too old to be hired. Older workers who have been forced to take buyouts are facing difficulty finding new full-time jobs, creating a marginalized underclass of citizens.
Sheryl McCarthy
USAToday.com
January 31, 2007

Overview: This article focuses on older workers and the job force. Specifically, McCarthy reports, “Though the news is full of stories about baby boomers who reject the notion of total retirement and who in their 50s and later are pursuing second and third careers, the reality is that being 50 or older and looking for work is tough.”

http://blogs.usatoday.com/oped/2007/01/too_young_to_re.html

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Comments (1)

Cathi Summers:

This article and the comments below it are a must-read. Everywhere you look there is talk about how "affluent" boomers are, which makes you feel like an underachiever if you have been downsized and are combining jobs and freelance assignments to make ends meet rather than planning a series of cruises or a 500k condo as a vacation home. The stories people tell in the comments are a reality we need to acknowledge so we can confront it. And so we can quit making bright, creative, educated people feel like failures when they get hit by events they have not control over

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