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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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workforce Archives

January 4, 2009

A Feeble, Unproductive Workforce in our Future? Maybe.

By Samantha Palans, The Boomer Blog Editorial Content Manager; Fleishman-Hillard Account Supervisor

Current news coverage indicates baby boomers are not only delaying retirement, but also contributing to workforce growth. According to a recent AARP study referenced by Linda Stollings in the Herald Courier, workers aged 55 plus will account for almost 50 percent of projected labor force growth between 2002 and 2012.

And just today, Indiana’s Department of Commerce released a report examining how aging baby boomers are currently affecting employers and the issues they will face when older Americans finally do retire.

Continue reading "A Feeble, Unproductive Workforce in our Future? Maybe." »

March 10, 2010

Shibboleths and Stereotypes

By Eileen Marcus

According to a new study by the Center for Work-Life Policy, "Bookend Generations: Leveraging Talent and Finding Common Ground," 62 percent of working Boomers expect to stay in the labor force for at least another nine years. Through 2020, 80 percent of the native-born workforce growth in North America — and even more in Western Europe — will be from employees over age 50, many due to economic need and just as many because they like their jobs.

Center blogger Sylvia Ann Hewlett says smart employers will need to retool to take advantage of Boomers' drive, experience and talents and refers to the “rewards remix” – a challenging dynamic for talent managers where cash is no longer the prime motivator; good news for companies looking to reduce their salary burden. Perhaps older workers will become more sought after as their “experiential” rewards are less expensive than raises and bonuses. Once again, they’re looking for a revolution.