About the Blog
How many times in a marketing career does one get to be a revolutionary!
Read More
Bloggers
- Carol Orsborn
- Eileen Marcus
- Lauren Letellier
- Amanda Sobanet
- Donna W. Rohrer
- Nancy J. Bauer
- Florence Giuly-Davis
- Susie Schoenberger
Daily Digest Editor
About FH Boom℠
Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More
Special Features
Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
Training and Keynotes
FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics
Blog Honor Roll
- Advertising to Baby Boomers
- 50-Plus Marketing
- Blog Talk Radio
- BoomerCafé™
- BoomerWomenSpeak
- Boomers - A Trip Into the Heart of the Baby Boomer Generation
- Boomers Making a Difference
- The Chronicle of Philanthropy-Regeneration
- David Solie
- Eye on FDA
- Fleishman-Hillard
- Lip-Sticking
- Mediangler
- Now Public
- Out Front Blog
- Out Front Blog on Gayby Boomers
- Planning to Retire
- theMatureMarket.com
- The Content Studio
- The Savvy Boomer
- The Silver Pearl
- Wise Woman Shining
Trend Reports
Read the various Trend Reports issued by FH Boom.
Boomer Wanted: The Next Great Workplace Revolution
For the first time in our country’s history, four generations are at work in the American workplace, vying for recognition, compensation and power. The Ikes, those born between 1932 and 1945, are finishing up the work of their Greatest Generation. Generations X (1965 – 1979) and Y (1980 and beyond) are claiming their places and carving out their niches.
But it’s the Boom Generation—the 78 million Americans born between 1946 and 1964; the healthiest, wealthiest and most educated generation in history—that will dominate for the next 18 years.
5 Things You Should Know About the Future of Boomers and the Printed Word
First in a series of snapshots of future trends regarding baby boomers as consumers, on an industry-by-industry basis.
FH Boom℠ E-Newsletter
Subscribe to this Blog
Categories
- FH BOOM DAILY DIGEST
- Beauty and Fashion
- Boo-mies
- Caregiving
- Channels of Communication
- Finances
- Health
- International
- Kudos
- Legacy
- Life Stages
- Marketers on Marketers
- Marketing to Women
- Meaning
- Motivational Marketing
- Political/Social
- Public Relations
- Retirement
- Segmentation
- Sexuality
- Shopping/Rituals
- Technology
- Travel and Leisure
Recent Posts
Daily Digests
- FH Boom Daily Digest - May 16 2008
- FH Boom Daily Digest - May 15, 2008
- FH Boom Daily Digest - May 14, 2008
- FH Boom Daily Digest - May 13, 2008
- FH Boom Daily Digest - May 12, 2008
- FH Boom Daily Digest - May 9, 2008
- FH Boom Daily Digest-May 8, 2008
- FH Boom Daily Digest-May 7, 2008
- FH Boom Daily Digest-May 6, 2008
- FH Boom Daily Digest-May 6, 2008
Search
Archives
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- March 2006
- February 2006
- January 2006
- November 2005
- August 2005
- July 2005
- March 2005
- February 2005
- January 2005
May 2008
Movable Type 3.2