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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
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In their growing collection of 70,000 boomer “Life Dreams,” Eons.com, a new web site for people 50 and over, reveals that nearly half of the top 100 goals boomers want to accomplish on their way to living to age 100 center around travel. Not passive travel either – adventure travel, multigenerational travel, experiential travel, meaningful journeys.
Travel, many would probably agree, just isn’t what it used to be. I remember the days when getting on a plane was so special that people actually dressed up for the flight. Today, we stumble around barefoot through security, hoping the guards won’t usurp our inconspicuous tube of “3.5-plus ounce” toothpaste, and pray that we don’t end up sitting on the tarmac for eight hours collectively demanding liquor by the end, when the pilot informs us that, sorry folks, it’s back to the airport we go.
For the rest of today's blog, continue at The Boomer Blog
One foggy afternoon, a group of us—leading-edge boomers all—moseyed up to one of the hundred or so wine tasting bars in the Napa Valley to sample the wares. It had been a decade since I’d last sipped my way up Highway 29. Back then, I remember a whole lot of tobacco overtones with acid, mushroomy notes, tannin, licorice and/or whatever those other odious-sounding words are that make a cabernet or pinot pucker your lips upon first sip—but ages to perfection given enough time.
For rest of today's blog, continue at The Boomer Blog
While in this deer-in-a-headlight housing market, boomers can only dream about downsizing to their next house in the perfect location, Barbara Corcoran’s book “Nextville” makes for inspiring armchair reading. For starters, I like a book that projects forward ten, twenty years for boomers and doesn’t even mention the word “retirement” anywhere on the front cover. It’s a gutsy move, but a smart one.
For the rest of today's blog, continue at The Boomer Blog