All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes

The FH Boom Training

Note: Can be tailored to be about boomer women or boomers in general.

How rare it is to discover an untapped demographic goldmine right beneath our noses. Marketers in a broad spectrum of fields are just now waking up to the fact that the boomer generation, and women, in particular, did not fade away as expected at 60. In fact, baby boomers are the greatest market opportunity today. With women influencing 80 per cent of household purchases, there are more of them consuming more products and services than any other segment of the population. But there’s another side to this story. Boomers continue to be vocal about their needs and are on the verge of flexing more combined social, economic, and political muscle than any generation in history. They are a force with which non-profits, institutions, the government, politicians and society as a whole will have to reckon.

From market research on the cutting-edge of automotive and pharmaceutical companies, and from financial services to cosmetics, here is your ticket to the front row of the consumer revolution. Based on the new Amacom (American Management Association) book: “BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman” by Mary Brown and Carol Orsborn, Ph.D. Dr. Orsborn offers her boomer expertise to Fleishman-Hillard's marketing-to-boomers practice, one of a few initiatives by a global PR firm exclusively focused on boomer demographic.

Target Audience:
Marketers and general business audiences in a wide range of industries, including women’s association

Anticipated Outcomes:

• Learn how to increase your market share of today’s most lucrative consumer demographic
• Hear case histories drawn from the 35 top marketers featured in “BOOM’, such as Palm, Wellpoint, Seabourn Cruise line, Best Western International. (Can be customized to the individual group’s interests.)
• Gain an insiders’ perspective for making sound decisions and communicating the message that will reach and motivate this important target customer and constituent.

About “Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman” by Mary Brown and Carol Orsborn, Ph.D.

Fara Warner, author of “The Power of the Purse”: “The authors bring clarity, insight, and focus to a misunderstood group of consumers, and offer solutions from marketers who are successfully tapping into this important consumer group.”

David B. Wolfe, author of “Ageless Marketing”: “…a Swiss-knife aid for those committed to figuring out this huge market of more than 38 million women. BOOM gives you vital tools for opening up this market to whatever you are selling.”

Paco Underhill, author of “Why We Buy”: “…Wake up and rethink just who it is that has control over the economic purse strings…In 2006, Boomer women not only have their own money—they have a lot of money.”

The Art of Resilience:
Leading in Times of Challenge and Change

Are you and/or your organization facing challenge and change? Do you find yourself with too many competing demands and priorities? Are your normal problem-solving techniques falling short? Learn the secrets of resilient leaders and organizations to tap into new sources of courage, flexibility and strength. Based on Dr. Carol Orsborn’s book “The Art of Resilience” (Three Rivers Press, a division of Random House), you will have the opportunity to reflect on your individual and organizational challenges, re-focus on your strengths and values, and identify achievable steps toward your and your organization’s mastery of new levels of success. Return to work sharing your inspired vision and goals with your company, department, and team. Dr. Orsborn has presented this workshop at Wellpoint, PacifiCare and Walt Disney Company, among others.

Target Audience:
Leaders from all levels of organizations. Whether you are an entrepreneur growing your business, an executive responsible for strategy and results, a manager needing to maximize available resources, or a government or nonprofit director serving the public -- The Art of Resilience will help you gain mastery of yourself and the situations you face.

Anticipated Outcomes:

• Explore Step back from day-to-day pressures into a supportive environment in which to reflect on your individual and organizational goals
• Re-assess your level of resilience and determine areas for growth
• Utilize right and left-brain problem-solving techniques to address the specific issue you would most like to resolve
• Learn how to lead in times of personal as well as organizational stress
• Determine and commit to the action steps to guide your continued progress and success

About Dr. Orsborn’s Resilience Work:
“Humorous and uplifting.”-- Ken Blanchard
“The participants expressed great enthusiasm for your work. The majority want more.”-- Neil Jensen, PacifiCare

Ethics for Leaders:
Creating Alignment between Values and Results

This course is an opportunity to clarify and strengthen personal values and to develop and practice working with others to determine collectively what is the correct path for an organization faced with ethical and moral challenges. This keynote or workshop teaches the fundamentals of “LEAP”, the four-step ethical decision-making process. Based on the book “Trust, Inc.” by Judith Rogala and Carol Orsborn, Ph.D. This book forms the basis for the ethics workshop offered by the Council of PR Firms, developed in conjunction with Ketchum and Davis & Gilbert, to its members.

Target Audience:

• Leaders charged with guiding a team or organization through challenging moral terrain.
• Individuals and organizations faced with complex issues with moral and ethical ramifications (in other words, every individual and every organization)

Anticipated Outcomes:

• Learn the art of value clarification leading to responsible moral leadership
• Examine how you and others make decisions about right and wrongExamine how you and others make decisions about right and wrong
• Understand and converse in the language of ethics
• Argue an ethical point of view while respecting the views of others

About Trust, Inc.:
“Rogala and Orsborn have drawn a line in the sand on the relationship between trust and corporate performance. They do more than discuss trusting environments; they tell in detail how to bring one about”-- F.W. “Butch” Cash, President and CEO of La Quinta Corporation
“Finally…a book that gets to the very core of leadership. Trust, Inc. explains in compelling fashion why we simply must resist the urge to jump over the lowest part of the fence."—”-- Bill Catlette, co-author, Contented Cows Give Better Milk

BOOM AND BLOOM:
What Marketers Can Teach Us About Life and Work Mastery

While co-leading a psycho-social-based marketing research study of women 40+, marketer Dr. Carol Orsborn uncovered the fact that women of the baby boomer generation were defying the stereotypes of aging. In fact, they were uncovering new sources of strength and wisdom in their quest for what turned out to be their number one priority: the search for meaning. An add-on to “BOOM” (see above), or as a stand-alone keynote, workshop or retreat, Boom and Bloom shares what marketers on the cutting edge of psycho-social research have learned about life and work mastery. Based on “The Art of Resilience” by Dr. Carol Orsborn (Three Rivers Press/Random House), “The Silver Pearl: Our Generation’s Journey to Wisdom” by Drs. Carol Orsborn and Jimmy Laura Smull, and “BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman” by Mary Brown and Carol Orsborn, Ph.D.

Target Audience:

• Men and women at all ages of organizational life who want to learn more about what marketers are finding out about how today’s women are defying stereotypes of aging—and to learn something about their own expectations and experiences of life and work mastery, past, present and future, along the way
• Boom and Bloom is a special treat for gatherings of women 40 plus.

Anticipated Outcomes:

• Explore the previously uncharted terrain of adult development 42+
• Discover what the psycho-social research is telling marketers about life mastery
• Reframe your own experiences and expectations regarding such issues as caretaking others in need, clarifying one's philosophy and approach to ambition, beauty and health, preparing for the future and more

Note: Adaptable to retreat format, where participants utilize experiential tools and techniques, including guided journaling and visualization, Socratic inquiry and both shared and personal reflection. By attending this retreat, participants will define a refreshing new perspective drawn from their own experience as well as from the wisdom of a generation of mentors who are demonstrating daily their capacity to master the next passage on their journey through life.

About Boom and Bloom:
Participants
Gail G. (52, Market Researcher, mother of two grown sons) “I woke up to all of the old messages that keep my life out of balance and from enjoying the possibilities. I left the retreat and went into a new, improved period of my life.”
Karen Y. (56, advertising agency executive, mother of teenager) “Thank you for seeing me through a rough patch in my life. I’ve got a much healthier perspective on The Big Questions, particularly those having to do with aging, illness and mortality. This was a turning point.”
Lynne G. (68, Therapist, mother of two grown children, grandmother of two) “You are right on the money with this one. The issues you addressed are exactly the kind of things that are on my clients’ minds. And thanks for including those of us in our 60’s and up who so often get left out. Congratulations.”
Cindi E. (43, Bookkeeper, single) “By looking at my life through your mirror, I have grown to accept that change is okay. Thank you for all your research and hard work, and for sharing this with us!”
Shelly K. (60, Direct Sales Entrepreneur, widowed) “This is the first time I truly felt connected to the women of my age group. I thought I was the only who had these insecurities.”
Kelley M. (47, Executive coach and mother of two grown sons) “It was incredible gathering together with like-minded women. I got an abundance of validation, encouragement and loving support. A spiritual experience.”

Quotes & Endorseements

About Dr. Orsborn’s Work

John Naisbitt (author of Megatrends and Global Paradox) “Fresh, funny… Orsborn’s book (Inner Excellence) is an easily accessible guide for helping us live fuller lives. Supremely useful.”
Dr. Richard Carlson (author of Don’t Sweat the Small Stuff). Regarding the book Nothing Left Unsaid: “Often it is the things we leave unsaid that we regret the most. In honest heartfelt language, Carol Orsborn shares with us a way to embrace even the most painful of times. This is a comforting, insightful, and compassionate read.”
Rabbi Harold S. Kushner (author of When Bad Things Happen to Good People). Regarding the book Speak the Language of Healing: “I hope many people will follow Carol and learn something about their own souls in the process.”
Julie Cameron and Mark Bryan (author of The Artist’s Way). Regarding the book Enough is Enough: “An inspiration.”
Ken Blanchard (author of One Minute Manager, Raving Fans, and Gung Ho!) regarding Inner Excellence: “A great book! Easy to read, humorous, and uplifting.”
Stephen R. Covey (author of First Things First) quoting Carol: “There are periods when producing at the outer reaches of endurance and ability for an extended period of time is necessary and even nurturing…The real problems comes, however, when any of us go into unconscious overdrive, forgetting to shift back out of high gear after such a bout with adrenaline has served its purpose.”
Gerald G. Jampolsky, M.D. (author of Love is Letting Go of Fear) regarding The Art of Resilience: “A wonderful new book about remembering the most important thing in life--love.”
Peter Senge (author of The Fifth Discipline: The Art and Practice of the Learning Organization) “One of the cornerstones of building the organization of the future will be distinguishing intrinsic from extrinsic motivation. Orsborn’s concept of inner excellence is an excellent place for managers seriously interested in cultivating intrinsic motivation to begin their quest.”
Vicki Robin. (author of Your Money or Your Life) regarding Inner Excellence at Work: “Carol Orsborn’s approach to the daily mundanities and dramatic uncertainties will provide readers with guidance, good humor, inspiration, and healthy perspective.”