Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
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Some people have the knack for keeping their long distance relationships vital and alive over time. Sadly, apparently I do not. It's not that I don't treasure my friendships. I have had confidants, best friends, soul mates in every city along the way. (And while I believe myself at heart to be a nester, following my and/or Dan's ambitions have often taken precedence, leading us on a series of moves over time.)
Marketers of all ages: You can not truly grasp the boomer ethos unless you view the four-disc DVD: “Hiya, Kids: A ‘50’s Saturday Morning.”
Sure, you’ve seen still shots of Howdy Doody—or perhaps snippets of one of the first and most famous of the children’s shows to ever hit the tube. But unless you sit through an entire episode, you will miss many of the nuances that helped form boomers’ outlook on life, our expectations of how things should be, and how amazingly well we’ve both contributed to and adapted to changing times.
For the rest of today's blog, continue at The Boomer Blog
“Are you on Twitter yet?” The question came to me from a fellow boomer, who was part of the in-crowd on the “what’s next” technology frontier.
“Twitter is way cool, but what I’m really into now is Yelp,” I replied.
For the rest of today's blog, continue at The Boomer Blog