About the Blog
How many times in a marketing career does one get to be a revolutionary!
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Bloggers
- Carol Orsborn
- Eileen Marcus
- Lauren Letellier
- Amanda Sobanet
- Donna W. Rohrer
- Nancy J. Bauer
- Florence Giuly-Davis
- Susie Schoenberger
Daily Digest Editor
About FH Boom℠
Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features
Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
Training and Keynotes
FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics
Blog Honor Roll
- Advertising to Baby Boomers
- 50-Plus Marketing
- Blog Talk Radio
- BoomerCafé™
- BoomerWomenSpeak
- Boomers - A Trip Into the Heart of the Baby Boomer Generation
- Boomers Making a Difference
- The Chronicle of Philanthropy-Regeneration
- David Solie
- Eye on FDA
- Fleishman-Hillard
- Lip-Sticking
- Mediangler
- Now Public
- Out Front Blog
- Out Front Blog on Gayby Boomers
- Planning to Retire
- theMatureMarket.com
- The Content Studio
- The Savvy Boomer
- The Silver Pearl
- Wise Woman Shining
About Amanda Sobanet
VICE PRESIDENT
Fleishman-Hillard Washington DC
Amanda Sobanet brings a decade of experience in aging-related issues. A vice president with Fleishman-Hillard’s (FH) consumer practice, she has worked for clients such as AARP, the Administration on Aging (AoA), and the Library of Congress.
Ms. Sobanet specializes in third-party outreach, writing and research. She conducted much of the research that informed AARP’s Voices of Civil Rights campaign, and which resulted in eight industry accolades. Most recently, she provided on-site support to AARP’s media team, working there as a FH consultant. During this time, she helped AARP with a variety of media and branding-related initiatives.
Ms. Sobanet came to FH with expertise in long-term care issues, having served as communications & marketing manager at The American Association of Homes and Services for the Aging (AAHSA). There, she was heavily involved in strategic planning and branding efforts, wrote feature articles for the organization’s magazine FutureAge (then titled Best Practices), implemented a bimonthly e-newsletter, developed an array of collateral materials, and worked closely with the media.
Ms. Sobanet holds a bachelor’s degree in English literature from Vanderbilt University. She lives in Washington, D.C. with her husband Andrew Sobanet, Ph.D. They are both from Generation X.
Posts by Amanda Sobanet
- Difficult Conversations
- FH Boom Daily Digest-May 1, 2008
- The Portable Age of Film
- Selling the Silver Screen
- What’s Next? Boomer Business Summit
- U Shaped Happiness
- Disaboom
- Positive Positioning
- Giving Thanks
- New Funeral Rites
- Almost Immortal or Ageism?
- Top 10
- Fido & Friends
- Care for Life
- Boomerangs
- Deeper into the Boomiverse
- Boomer Elites
- R.I.P.
- Miles to Go
- The Dreamy Palace
- Pivot Spenders
- Age Wars
- Grand Boomers
- Wise Bells
- Go Green
- Make Her Skip the Flip
- Help Wanted
- I Give You the Queen
- It Takes a Village (of Marketers)
- A Bittersweet Season
- Echo Boom—The Boomer’s Greatest Legacy
- Is Barack Shushing the Boomers?
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Recent Posts
Daily Digests
- FH Boom Daily Digest - May 9, 2008
- FH Boom Daily Digest-May 8, 2008
- FH Boom Daily Digest-May 7, 2008
- FH Boom Daily Digest-May 6, 2008
- FH Boom Daily Digest-May 6, 2008
- FH Boom Daily Digest-May 5, 2008
- FH Boom Daily Digest-May 2, 2008
- FH Boom Daily Digest-May 1, 2008
- FH Boom Daily Digest-Apr. 30, 2008
- FH Boom Daily Digest-Apr. 29, 2008
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