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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
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In a Newsday column today titled Pelosi’s Position is a Start, the writer makes great points about Nancy Pelosi’s coming to power as the first woman speaker of the house – as she says “two heartbeats away from the Presidency.” I agree with the writer that this wouldn’t be such a high point of conversation if women were already accepted as true equals … the exception should be the rule.
A confluence of interesting and frankly out there observations lately from the mouths of bad ladies turned boomers … or maybe good ladies turned bad boomers. Thankfully it doesn’t really matter because nobody is judging us now.
First up was a colleague who asked if I noticed something new on her face … new makeup? Botox? Facelift? What? Much simpler and making a remarkable difference, she’s wearing new non prescription brown contact lenses so her eyes will look less faded, more brilliant. She needs to be marketing that idea to Lenscrafters.
It’s great to see renewed media attention for issues relating to aging in our community. As I’ve written before, I’m fascinated by the communications challenges of outreach to gays and lesbians regarding complex social issues relating to the “second fifty years” of our lives. The challenges of “aging in place” and finding appropriate, respectful care for elderly gays and lesbians are many and it’s long past time that we address these issues from a communications standpoint. The New York Times story Patricia referred to in her post yesterday is a good start, and I hope we’ll see much more in-depth coverage not just of the challenges, but the ways in which our community is addressing them.
"For the rest of today's blog, continue at The Boomer Blog"
Continue reading "Guest Blog: The Rise of the Gayby Boomer, Again" »
I got a great laugh from The Daily Show segment featuring Kristin Schaal’s take on older women as cougars trying to snare younger men. I thought it was even funnier when she labeled older men doing the same as Redenbachers. But really, isn’t this all about headlines, stereotypes and people trying to define some new space in their lives?
For the rest of today's blog, continue at the Boomer Blog