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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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Retirement Archives

March 14, 2007

Help Wanted

Financial planners will find it heartening to know that now more than ever before, there exists vast opportunities to market their “planning wares” before the boomer demographic. Why? A recent survey by Nationwide Financial reveals some answers.

For the rest of today's blog, continue at The Boomer Blog.

Continue reading "Help Wanted" »

April 23, 2007

Confessions of the Working Wealth

Did you happen to catch the full-page Smith Barney ad that ran in the Wall Street Journal on March 27? (And one assumes elsewhere, as well.) This is an ad that really gets it right.

For the rest of today's blog, continue at The Boomer Blog

Continue reading "Confessions of the Working Wealth" »

May 2, 2007

Preparing for the Future

Last fall, the AARP-fueled Focalyst study of 42,000 boomers showed that virtually every boomer—regardless of their income bracket—felt ill-prepared to maintain their current level of lifestyle into the retirement years. This isn’t just an issue of the lower and middle class.

For the rest of today's blog, continue at The Boomer Blog

Continue reading "Preparing for the Future" »

May 11, 2007

Best-Selling Denial

What comes to mind when you think of boomers being in denial about health and retirement issues? And more importantly, as a marketer, would it be interesting for you to know that somebody—in fact an entire industry—is making millions of dollars off this generational foot dragging?

For the rest of today's blog, continue at The Boomer Blog

Continue reading "Best-Selling Denial" »

May 30, 2007

Miles to Go

Many of us believe the late years of retirement will be more like "rewirement," a freshening up, a good powdering of our noses, some sacred space in which to finally contemplate our life's journey. We won't be like the Others, in a vapid nursing home chomping through rubbery chicken on someone's militant schedule. No sir, you won't catch us engaging in less than scintillating conversation over bingo.

After all, we may be bungee jumping. We may be hunting. We'll be anything but dying.

For the rest of today's blog, continue at The Boomer Blog

Continue reading "Miles to Go" »

August 16, 2007

Fair Weather Boomers

En route via seaplane from St. Croix to St. Thomas recently, (how’s that for “place-dropping”) I happened to be seated next to an economist for the islands. Boomers both, our conversation quickly turned to retirement fantasies.

For the rest of today's blog, continue at The Boomer Blog

Continue reading "Fair Weather Boomers" »

April 16, 2008

Retire Retirement, Part Two

In my last blog, I provided the thesis from an upbeat book about the future of boomers in the workplace from Harvard Business Press titled “Retire Retirement.” Our whitepaper “Boomer Wanted: The Next Great Workplace Revolution” echoes Tamara Erickson’s optimistic assessment of boomer prospects.

For the rest of today's blog, continue at The Boomer Blog

Continue reading "Retire Retirement, Part Two" »

April 23, 2008

Moving to Nextville

While in this deer-in-a-headlight housing market, boomers can only dream about downsizing to their next house in the perfect location, Barbara Corcoran’s book “Nextville” makes for inspiring armchair reading. For starters, I like a book that projects forward ten, twenty years for boomers and doesn’t even mention the word “retirement” anywhere on the front cover. It’s a gutsy move, but a smart one.

For the rest of today's blog, continue at The Boomer Blog

Continue reading "Moving to Nextville" »

May 12, 2008

From the Left-Handed Student Desk

After turning 60, I decided to start spending my retirement by working toward a master’s degree at a first-rank university. It wasn’t long before I had two epiphanies:

One – It’s the most legal fun I’ve had in 40 years.

Two – I have to sit in front so I can hear everything and see what's on the blackboard or the fine print on the slides, and I need a left-handed desk in order to avoid cramps in my note-taking hand.

For the rest of today's blog, continue at TheBoomerBlog.com

Continue reading "From the Left-Handed Student Desk" »