Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
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Financial planners will find it heartening to know that now more than ever before, there exists vast opportunities to market their “planning wares” before the boomer demographic. Why? A recent survey by Nationwide Financial reveals some answers.
For the rest of today's blog, continue at The Boomer Blog.
Did you happen to catch the full-page Smith Barney ad that ran in the Wall Street Journal on March 27? (And one assumes elsewhere, as well.) This is an ad that really gets it right.
For the rest of today's blog, continue at The Boomer Blog
Last fall, the AARP-fueled Focalyst study of 42,000 boomers showed that virtually every boomer—regardless of their income bracket—felt ill-prepared to maintain their current level of lifestyle into the retirement years. This isn’t just an issue of the lower and middle class.
For the rest of today's blog, continue at The Boomer Blog
What comes to mind when you think of boomers being in denial about health and retirement issues? And more importantly, as a marketer, would it be interesting for you to know that somebody—in fact an entire industry—is making millions of dollars off this generational foot dragging?
For the rest of today's blog, continue at The Boomer Blog
Many of us believe the late years of retirement will be more like "rewirement," a freshening up, a good powdering of our noses, some sacred space in which to finally contemplate our life's journey. We won't be like the Others, in a vapid nursing home chomping through rubbery chicken on someone's militant schedule. No sir, you won't catch us engaging in less than scintillating conversation over bingo.
After all, we may be bungee jumping. We may be hunting. We'll be anything but dying.
For the rest of today's blog, continue at The Boomer Blog
En route via seaplane from St. Croix to St. Thomas recently, (how’s that for “place-dropping”) I happened to be seated next to an economist for the islands. Boomers both, our conversation quickly turned to retirement fantasies.
For the rest of today's blog, continue at The Boomer Blog
In my last blog, I provided the thesis from an upbeat book about the future of boomers in the workplace from Harvard Business Press titled “Retire Retirement.” Our whitepaper “Boomer Wanted: The Next Great Workplace Revolution” echoes Tamara Erickson’s optimistic assessment of boomer prospects.
For the rest of today's blog, continue at The Boomer Blog
While in this deer-in-a-headlight housing market, boomers can only dream about downsizing to their next house in the perfect location, Barbara Corcoran’s book “Nextville” makes for inspiring armchair reading. For starters, I like a book that projects forward ten, twenty years for boomers and doesn’t even mention the word “retirement” anywhere on the front cover. It’s a gutsy move, but a smart one.
For the rest of today's blog, continue at The Boomer Blog
After turning 60, I decided to start spending my retirement by working toward a master’s degree at a first-rank university. It wasn’t long before I had two epiphanies:
One – It’s the most legal fun I’ve had in 40 years.
Two – I have to sit in front so I can hear everything and see what's on the blackboard or the fine print on the slides, and I need a left-handed desk in order to avoid cramps in my note-taking hand.
For the rest of today's blog, continue at TheBoomerBlog.com