About the Blog
How many times in a marketing career does one get to be a revolutionary!
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Bloggers
- Eileen Marcus
- Donna Rohrer
- Nancy Bauer
- Florence Giuly-Davis
- Carol Orsborn
Guest Blogger - Amanda Sobanet
Guest Blogger - Samantha Palans
Daily Digest Editor
About FH Boom (SM)
Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features
Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
Training and Keynotes
FH Boom(SM) offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics
Blog Honor Roll
- Advertising to Baby Boomers
- Aging Parents Insights
- Baby Boomer [Knowledge Center]
- Blog Talk Radio
- BoomerCafé™
- Boomer Generation Radio
- BoomerWomenSpeak
- Boomers - A Trip Into the Heart of the Baby Boomer Generation
- Boomers Making a Difference
- BOOMj
- Boomster
- The Chronicle of Philanthropy-Regeneration
- The Content Studio
- David Solie
- Eye on FDA
- 50-Plus Marketing
- Fleishman-Hillard
- Lip-Sticking
- theMatureMarket.com
- Mr. and Mrs. Boomer
- NewRetirement Blog
- Now Public
- Out Front Blog
- Out Front Blog on Gayby Boomers
- Planning to Retire
- The Savvy Boomer
- Senior Home.net: Senior Communities & Assisted Living
- The Silver Pearl
- The Survive and Thrive Boomer Guide
- ThirdAge
- U.S.A.G.E.
- Virving
- The Wealthy Boomer
- Wise Woman Shining
About Carol Orsborn
AUTHOR, BOOMER EXPERT, GUEST BLOGGER AND CO-FOUNDER OF FH BOOM
A PR veteran and author of 15 books, Carol Orsborn, Ph.D. is known for her pioneering work addressing the issues, desires and concerns of the baby boom generation.
Her most recent book is BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, co-authored by Mary Brown and Carol Orsborn, Ph.D.) The recipient of a Silver Anvil, Carol’s clients have included Prudential’s PruCare, Crystal Geyser and The Gap. In addition, she has worked with Apple University, The Walt Disney Company, Wellpoint and others on such internal communications issues as values-driven leadership, resilience and life-balance.
Dr. Orsborn first came to public attention when she founded Superwoman’s Anonymous in the mid-eighties. Subsequently, she received her Ph.D. in adult development and ritual studies from Vanderbilt University and now serves as a research associate with UCLA. For more on Dr. Orsborn’s books and expertise, visit www.CarolOrsbornPhD.com.
Posts by Carol Orsborn
- Connecting with the Boomer Heart and Soul
- Meaning and Marketing, Part IV
- Meaning and Marketing, Part III
- Meaning and Marketing, Part II
- Meaning and Marketing, Part I
- Goldmine: Tapped
- Boomers After a Fashion: Part III
- Boomers After a Fashion: Part II
- Boomers After a Fashion: Part I
- Wallet or Purse?
- Post Away!
- The Boomer Tribe
- Twitter Away
- Reality Check(book)
- The Zen of Marketing
- Playing Catch-Up
- Sober and Ecstatic: Focalyst, Round Two
- Boom and Gloom
- Nun of Our Business
- Boomer Critics: Go to Your Room
- Hillary Go Boom
- 30 is the New 60
- Publishing’s Little Boomer Secret
- Winky Dink and Us
- Fast Boomers, Slow Books
- Reaching Her, Part Two
- Reaching Her
- Chronological Backlash
- Smart Marketer: Tough Sell
- FH Boom Daily Digest-May 8, 2008
- Boomers on the Bottle
- Hello Future Retrolutionaries!
- FH Boom Daily Digest-May 5, 2008
- Thanks for Asking!
- Future Firestorm
- Vintage Word-of-Mouth
- FH Boom Daily Digest-Apr. 24, 2008
- Moving to Nextville
- Retire Retirement, Part Two
- Retire Retirement
- The Future of Cougars
- I’ll Give You 20 for Our 7
- Thanks for Asking!
- Financial Planner Wish-List
- The German Edge
- Cheers to Best-Agers Germany
- Hot Flash: Boomers “Not Dead Yet”
- Just Say Don’t—The Sequel
- Happy Century
- Y and Y Not
- Generational Politics 2008: Winning by a Heir (Encore)
- Boomer Health Snapshot 2008
- Enchanted—Not
- One Village at a Time
- The Future of Giving
- Money and Spirituality
- The Boomer Vote, Part Two
- Top Trend for 2046
- The Boomer Vote
- Focus Group on Wheels
- Sign’s Hung: Boomer Wanted
- Gathering No Moss
- Defining Denial
- The New Normal
- Boomer Wanted, Part 6
- Boomer Wanted, Part 5
- Boomer Wanted, Part 4
- Boomer Wanted, Part 3
- Boomer Wanted, Part 2
- Real Simple: Age Optional
- FH Boom Daily Digest-Sept. 14, 2007
- And the winner is…
- Voting With Our Feet
- Are You Really a Boomer?
- Now Count to Ten…
- Count Backwards from 20 by 3’s
- If You’re Not, Why? (Encore Blog)
- UNHAPPY CAMPER :(
- Fair Weather Boomers
- Invisible Me (Encore Blog)
- Product of the New Millennium (Encore Blog)
- Greyroots Marketing (Encore Blog)
- Senior Who? (Encore Blog)
- Greyroots Marketing (Encore Blog)
- Drink Up, Boomers (Encore Blog)
- An Old 60 (Encore Blog)
- Who is “The” Boomer Woman?
- Empty Nester or Parent: They’re Still Gone
- Thornhill and Martin, Freud and Erikson
- The Mortality Reality Show
- What Does a (Boomer) Woman Want?
- Paris and the Anti-Boomer
- In Our Hearts
- Re-Uppies Revisited
- The Rest of the Tale of Two Townes
- A Tale of Two Townes
- Observing the Female Boomer
- Whatever Happened to Self-Help?
- Whatever Happened to Psychology Today?
- POGOs and Happy Endings
- On Happy Endings
- Happy POGO Day
- Best-Selling Denial
- Greetings from the Red Hat Society
- Behind the Throne
- Preparing for the Future
- Different Tigers—Same Stripes
- Try, Try Again!
- Confessions of the Working Wealth
- Walking on Scrambled Eggs
- Walking Our Talk
- Who is “The” Boomer?
- The Ill-logic of the Pointed Finger
- Our Survey Versus Boomsday
- And now, for the Crystal Ball
- FH Boom Daily Diget-Mar. 23, 2007
- A Premium for Age
- What About the Boys?
- Just Say Don’t
- Age: The New Exotic
- Boomer Business Experts Predict “What’s Next” in ‘07
- The What Do We Think About Boomers Quiz
- Product of the New Millennium
- FH Boom Daily Digest-Feb. 16, 2007
- The Tao of Age
- Challenge Issued
- Today I’m Not Yet 60
- About MOBS and MOGS
- Taking a Generational Turn: Part Two
- Taking a Generational Turn: Part One
- Cranky in Context
- Not That Cranky
- FOUR FOR YOUR LIBRARY
- I Feel Bad About "I Feel Bad About My Neck"
- In Search of Equal(ity)
- EMPTY NESTER’S FANTASY
- One to Grow On
- Time’s Person of the Year: Everybody But You
- TOP TRENDS FOR ‘07
- Election Day Results: Stereotypes Win
- Fantasy #3
- Light a Candle
- History of Overachieving, Part Two
- 42-60 is the New 18-39
- History of Overachieving
- Aloha, Shirt
- Telling a New Tail
- Tail Spotted
- Crack Open the Champagne: We’re Blogging!
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Categories
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Recent Posts
- Alzheimer’s Disease: A Baby Boomer Problem
- Shibboleths and Stereotypes
- Bag Charge Creates Environmental Awareness
- Don’t Forget the Boomers
- Products in Search of a Category: Consumer Electronics for Boomers
- He said, they said
- GOING GRAY GOLDEN GIRLS STYLE
- FREEDOM AS WE AGE
- A Note to our Readers
- FH Boom Daily Digest - December 16, 2009
Daily Digests
- FH Boom Daily Digest – March 11, 2010
- FH Boom Daily Digest – March 10, 2010
- FH Boom Daily Digest – March 9, 2010
- FH Boom Daily Digest – March 8, 2010
- FH Boom Daily Digest – March 5, 2010
- FH Boom Daily Digest – March 4, 2010
- FH Boom Daily Digest – March 3, 2010
- FH Boom Daily Digest – March 2, 2010
- FH Boom Daily Digest – March 1, 2010
- FH Boom Daily Digest – February 26, 2010
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