How many times in a marketing career does one get to be a revolutionary!
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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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A PR veteran and author of 15 books, Carol Orsborn, Ph.D. is known for her pioneering work addressing the issues, desires and concerns of the baby boom generation.
Her most recent book is BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, co-authored by Mary Brown and Carol Orsborn, Ph.D.) The recipient of a Silver Anvil, Carol’s clients have included Prudential’s PruCare, Crystal Geyser and The Gap. In addition, she has worked with Apple University, The Walt Disney Company, Wellpoint and others on such internal communications issues as values-driven leadership, resilience and life-balance.
Carol first came to public attention when she founded Superwoman’s Anonymous in the mid-eighties. Subsequently, she received her Ph.D. in adult development and ritual studies from Vanderbilt University and now serves as a research associate with UCLA. Carol also operates an on-line life mastery resource center “for women who are, at last, becoming wise”: www.TheSilverPearl.com.