Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

• MarketTools Webinar
• TREND REPORTS
• RESEARCH SNAPSHOTS
• CASE HISTORIES
• Boomers at a Glance

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

• Advertising to Baby Boomers
• Aging Parents Insights
• Baby Boomer [Knowledge Center]
• Blog Talk Radio
• BoomerCafé™
• Boomer Generation Radio
• BoomerWomenSpeak
• Boomers - A Trip Into the Heart of the Baby Boomer Generation
• Boomers Making a Difference
• BOOMj
• Boomster
• The Chronicle of Philanthropy-Regeneration
• The Content Studio
• David Solie
• Eye on FDA
• 50-Plus Marketing
• Fleishman-Hillard
• Lip-Sticking
• theMatureMarket.com
• Mediangler
• Mr. and Mrs. Boomer
• Now Public
• Out Front Blog
• Out Front Blog on Gayby Boomers
• Planning to Retire
• The Savvy Boomer
• Senior Home.net: Senior Communities & Assisted Living
• The Silver Pearl
• The Survive and Thrive Boomer Guide
• ThirdAge
• U.S.A.G.E.
• Virving
• The Wealthy Boomer
• Wise Woman Shining

• Ventures and Adventures for the Active Baby Boomer
• FH Boom Daily Digest - May 27, 2009
• Social Networking among Boomers
• Finding work you love at any age
• The Creative Age
• FH Boom Daily Digest - March 31, 2009
• Dodging Bullets
• How to Market to Grandparents – Q&A on Tips, Tactics and Results
• An Older Face in Cyberspace
• Quirky News and Reality Burps