Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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• TREND REPORTS
• RESEARCH SNAPSHOTS
• CASE HISTORIES
• Boomers at a Glance

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

• Advertising to Baby Boomers
• 50-Plus Marketing
• Blog Talk Radio
• BoomerCafé™
• BoomerWomenSpeak
• Boomers - A Trip Into the Heart of the Baby Boomer Generation
• Boomers Making a Difference
• The Chronicle of Philanthropy-Regeneration
• David Solie
• Eye on FDA
• Fleishman-Hillard
• Lip-Sticking
• Mediangler
• Now Public
• Out Front Blog
• Out Front Blog on Gayby Boomers
• Planning to Retire
• theMatureMarket.com
• The Content Studio
• The Savvy Boomer
• The Silver Pearl
• Wise Woman Shining

• Smart Marketer: Tough Sell
• Boomers on the Bottle
• Hello Future Retrolutionaries!
• Difficult Conversations
• Thanks for Asking!
• Future Firestorm
• Vintage Word-of-Mouth
• Moving to Nextville
• Retire Retirement, Part Two
• The Portable Age of Film