Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.
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So okay, I ooh’d and ahh’d at the glam gowns and oh so trendy tuxes at the Oscars. What size are those girls? Zeros? Subzeros? (No, that’s a refrigerator…) But the numbers that really got my red carpet cheers were 62, 74 and 89. 62 would be the age of “Aviator’s” Martin Scorsese. 74 is the age of Oscar winner Clint Eastwood. 89 is the age of “Million Dollar Baby” production designer Henry Bumstead.
Some work force futurists stare into their crystal balls and report seeing the baby boomers and Gen Xers engaged in heated generational warfare, in which the Gen Xers will experience great difficulty ascending the career ladder because they are perpetually overshadowed by those 42+, who love their careers so much they will work well beyond their late 60s.
For the rest of today's blog, continue at The Boomer Blog
By guest blogger Laura Nguyen, FH Out Front
There is great interest surrounding the boomer population, from the business community to the financial community, to the gay and lesbian community. Over the next 25 years, the number of Americans age 65 or older will increase by 12 to 20 percent. Out of those seniors, seven to 10 percent are predicted to be members of the gay, lesbian, bisexual, and transgendered community.
For the rest of today’s blog, continue at the Boomer Blog