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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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Environment Archives

February 18, 2010

Bag Charge Creates Environmental Awareness

New DC Law Appeals to Boomers’ Green Sensibilities
By Guest Blogger Sherie Winston

I'm embarrassed to admit that I'd forgotten about the new District of Columbia law that went into effect on Jan. 1: All stores selling groceries and alcohol are required to charge customers 5 cents for every paper or plastic bag the store supplies.

On a spontaneous dash into Trader Joe's one day last week -- my first trip for groceries this year - I was reminded of the change while waiting in the cashier’s line and noticing all the other customers with their own bags. I could blame my lapse on the unplanned quest for dinner ingredients, but the truth was less environmentally friendly.

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