Welcome to the Boomer Blog!

Dear Fellow Marketers,

With the first of the 78 million baby boomers entering their sixties, there’s a communal “aha” running through the core of this generation as they once again challenge the status quo. Boomers are at it again, busy defying the stereotypes of aging as they continue to live vital, engaged and often highly opinionated lives.

This time, smart marketers, regardless of their age, are joining in with their own “ahas”, courageously overturning the status quo that reflexively favored younger consumers in order to connect with our era’s largest and most lucrative segment: men and women 42+.

How many times in a marketing career does one get to be a revolutionary!

When we launched FH Boom℠, Fleishman-Hillard’s leading-edge marketing-to-boomer initiative, we quickly realized that we had more to say about the subject than could readily be communicated through traditional means.

The Boomer Blog is our solution, capturing our thoughts, discoveries and growing intelligence of a multi-generational team as we grapple with, report on and respond to the barrage of daily research, case histories and news that is rushing to catch up with this fast-moving generation. Those many of us at FH Boom who are, ourselves, 42+, are additionally seizing this opportunity to give voice to our own opinions, experiences and insider perspective on all things boomer.

As seasoned PR professionals with years of experience helping organizations and companies connect with this powerhouse consumer, our goal is for The Boomer Blog to become a resource center for you. Our site offers a number of bonus features, including white papers, case histories, book excerpts and a daily digest of “boomer news you can use.”

We hope that you will not only revisit us on many occasions—but will become engaged in the dialogue with us and each other regarding what many consider to be the most exciting marketing opportunity of our time.

Eileen Marcus, Chair, FH Boom℠
www.TheBoomerBlog.com

The views expressed on this blog are solely representative of the individual posters only and should not be construed or assumed to represent the official or unofficial views of any one company, group or organization. Each poster is responsible for his or her own content and is the sole author of that content.