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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest – July 6 2010 | Main | FH Boom Daily Digest – July 8, 2010 »

FH Boom Daily Digest – July 7, 2010

Top News From Today's "Boomiverse"

79 million baby boomers enter retirement: What it could mean for the market
Joshua M Brown
Christian Science Monitor
July 6, 2010

Overview: “The main question we in the business must ask ourselves is whether or not our product and management offerings are geared toward what the boomers will actually be looking as ‘peak earning years" turn into "golden years’.”
http://tinyurl.com/25tdwbw

Ringo Starr, at Age 70. The Beatles, Ageless
Eduardo Porter
New York Times
July 6, 2010

Overview: “Like no generation before, boomers crafted identities out of tastes for music, dress and politics. As we moved into middle age, we brought along the Beatles and passed them on to our kids.”
http://tinyurl.com/3x2bg5n

Estate Planning: Along With Death Come the Taxes
Reuters
July 6, 2010

Overview: “Almost no one wants to talk about their mortality and it can be a tough subject for financial advisers to broach with clients, but estate-planning can help avert future headaches as affluent baby boomers head into retirement.”
http://tinyurl.com/2aof3mg

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