Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest – July 2 2010 | Main | FH Boom Daily Digest – July 7, 2010 »

FH Boom Daily Digest – July 6 2010

Top News From Today's "Boomiverse"

Sex And Women: A Giant Market Opportunity, Silenced
Stephen Reily
Engage Boomers
July 6, 2010

Overview: “Something interesting happened to us last week. We were about to release the results of our most recent survey on Boomer women. In this case, it was a sex survey, and the wire service we usually use was refusing to send our release.”
http://tinyurl.com/2envsga

To Prenup or Not to Prenup?
Mary Pilon
Wall Street Journal
July 6, 2010

Overview: “Saturday’s Weekend Investor section cover story said that many couples, especially baby boomers, are drafting prenuptial agreements to protect their assets should they part ways either by death or divorce.”
http://tinyurl.com/2dhjw9w

How will Baby Boomers' retirement affect stocks?
John Waggoner
USA Today
July 5, 2010

Overview: “A good decade in the market often follows a bad one. But the big question: If Boomers follow the usual pattern of shifting their portfolio mix toward income-generating investments — bank CDs, bonds and dividend-paying stocks — will the stock market's long dry spell drag on?”
http://tinyurl.com/2utjeo6

US banks woo wealthiest clients
Justin Baer and Francesco Guerrera
Financial Times
July 5, 2010

Overview: “Competition is heating up between US banks for the attention of wealthy consumers as they aggressively hire staff and conjure new offerings to offset slower growth in other parts of their businesses.”
http://tinyurl.com/2g7fcbt

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