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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« FH Boom Daily Digest – July 26, 2010 | Main | FH Boom Daily Digest – July 28, 2010 »

FH Boom Daily Digest – July 27, 2010

Top News From Today's "Boomiverse"

Heading for retirement, some N.C. boomers are fat and flat broke
Thomas Goldsmith
McClatchy Tribune
July 26, 2010

Overview: “The generation known as baby boomers may go into old age broke and fat, researchers say. Those among the first decade of boomers - now at retirement age or within 10 years of it - may find that a combination of unhealthy living and unwise personal finance decisions will leave them in rough shape after age 65”
http://tinyurl.com/37auga6

Alzheimer's disease: The best bets for prevention, so far
Shari Roan
Los Angeles Times
July 26. 2010

Overview: “The audience wasn't happy. Its members — private citizens, healthcare professionals and advocates for the elderly — had gathered to hear a report on how to prevent Alzheimer's; instead, they were told that, in fact, nothing has been proved to keep the disease at bay.”
http://tinyurl.com/2dd4vlu

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