Top News From Today's "Boomiverse"
Nielsen: Time to Recommit to Boomers
Sarah Mahoney
Marketing Daily
July 21,2010
Overview: “With a continued emphasis on either the 18-to-34 or the 18-to-49 demographic, companies are increasingly losing their connection with the 78 million Baby Boomers, Doug Anderson, SVP/research & development for Nielsen, tells Marketing Daily.”
http://tinyurl.com/28vvpxh
Hope Against Hepatitis C
Andrew Pollack
New York Times
July 21, 2010
Overview: “New medicines are being developed that are expected to transform the care of patients with hepatitis C, making treatment far more effective and far less grueling. The new drugs, which could start reaching the market as early as next year, could help subdue a virus that infects roughly four million Americans, most of them baby boomers, and 170 million people worldwide.”
http://tinyurl.com/2cyv95m