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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« FH Boom Daily Digest – July 20, 2010 | Main | FH Boom Daily Digest – July 22, 2010 »

FH Boom Daily Digest – July 21, 2010

Top News From Today's "Boomiverse"

Read This and Improve Your Odds of Retiring
Charlie Farrell
CBS MoneyWatch
July 21, 2010

Overview: “A few weeks ago the Employee Benefit Research Institute released a study on retirement preparedness for baby boomers and Gen Xers. Not surprisingly, about half of the people surveyed probably won’t have enough assets to pay for their basic living expenses in retirement.”
http://tinyurl.com/24fhyhq

90-year-old gets the drop on her birthday
Michael Stetz
San Diego Union Tribune
July 21, 2010

Overview: “To celebrate her 90th birthday Tuesday, Edna Baldwin dropped like a rock from 10,000 feet. …[Walter] Bortz, a clinical associate professor of medicine at the Stanford University School of Medicine, is 80. He ran the Boston Marathon and wrote two books this year. Look for the baby boomers, as they age, to really push the limits, he said.”
http://tinyurl.com/2f25hzn

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