Top News From Today's "Boomiverse"

You Better Be Marketing To Me
Matt Thornhill
Engage Boomers
June 28, 2010

Overview: “A few years ago, the PBS documentary, "Boomer Century," produced by and featuring Age Wave author Ken Dychtwald, identified four traits found in Boomers: idealism, anti-authoritarianism, eagerness to embrace change, and self-empowerment. We think that's as good a list we've seen, although the underlying question fueling those traits in Boomers is, "What's in it for me?"
http://tinyurl.com/2f2n32t

Baby Boomer denim: Chicago firm enters jeans scene
Sandra M. Jones
Chicago Tribune
June 27, 2010

Overview: “As the youngest boomer turns 46 this year, demand for hip jeans with a bit more give is on the rise. With roughly 76 million baby boomers accounting for half of consumer spending, denim-makers are waking up to the fact that there is money to be made in women's jeans that fit middle-age hips and thighs while still looking cool.”
http://tinyurl.com/257t76k

The Changing Demographics of America
Joel Kotkin
Smithsonian Magazine
August 2010 Edition

Overview: “The portion of the [U.S.] population that is currently at least 65 years old—13 percent—is expected to reach about 20 percent by 2050. This “graying of America” has helped convince some commentators of the nation’s declining eminence. For example, an essay by international relations expert Parag Khanna envisions a “shrunken America” lucky to eke out a meager existence between a “triumphant China” and a “retooled Europe.” Morris Berman, a cultural historian, says America “is running on empty.”
http://tinyurl.com/24fkhzx