Top News From Today's "Boomiverse"
Boomers' Burden: Aging Parents Who Shouldn't Drive
Carolyn L. Rosenblatt
Forbes
June 21, 2010
Overview: “Imagine that the phone rings, and it's the police department in the city where your 85-year-old mother lives. She's been in a car accident. She hit a pedestrian, the officer is saying, and your mom is hurt. You feel a rush of fear and guilt. You saw the warning signs, the forgetfulness, the lack of ability to concentrate. Mom really shouldn't have been on the road. You're afraid to ask what happened to the pedestrian. Could you have prevented this?”
http://tinyurl.com/238bfpk
Understand What And How The Consumer Thinks
Jim Gilmartin
Engage Boomers
June 21, 2010
Overview: “Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life. Selling to boomers and older consumers is different primarily because of this shift in values.”
http://tinyurl.com/2alpb4b