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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest – June 18, 2010 | Main | FH Boom Daily Digest – June 22, 2010 »

FH Boom Daily Digest – June 21, 2010

Top News From Today's "Boomiverse"

Juggling act for baby boomers: caring for their kids -- and their parents
Ana Veciana-Suarez
Miami Herald
June 20, 2010

Overview: “There already are 66 million caregivers watching over a parent, a spouse or a child. Many of them are baby boomers caring for an aging relative. With the U.S. Census Bureau predicting that growth in the 65-and-over demographic will outstrip the rest of the population -- in Florida it could account for almost 60 percent of the state's growth in the next two decades -- the number of those who need care is expected to skyrocket.”
http://tinyurl.com/3amw2uh

Jan's Story: Love and Early-Onset Alzheimer's
CBS Sunday Morning
June 20, 2010

Overview: “In the 1980s, Jan Chorlton was a promising television reporter. She went on to work for CNN, ABC, even "CBS Sunday Morning." She was lively, daring, one of those people who celebrated life. But at only 40 years old, the subtle changes began . . . the lapses in memory.”
http://tinyurl.com/2evyycn

Texting While Driving More Common Among Adults Than Teens
PC Magazine
June 19, 2010

Overview: “Adults are guilty of the dangerous activity of texting while driving more often than teenagers, according to the Pew Research Center's Internet & American Life Project. The Pew study also revealed that adults are substantially more likely to talk on a cell phone while driving than teenagers.”
http://tinyurl.com/263hg44

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