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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« March 2010 | Main | May 2010 »

April 2010 Archives

April 1, 2010

FH Boom Daily Digest – April 1, 2010

Top News From Today's "Boomiverse"

Where the Boomers Will Find Jobs
Bronwyn Fryer
Business Week (originally published by the Harvard Business Review)
April 1, 2010

Overview: “If you're an older manager who's been laid off (or is under threat), the future probably looks pretty bleak. Do you take a job at Walmart or work part time? You might lie awake at night and stare at the ceiling, asking yourself: What will happen to my family? My savings? My way of life?”
http://tinyurl.com/yavflj6

Late Baby Boomers: The Worst-Off 401(k) Generation
Carla Fried
CBS Money Watch
April 1, 2010

Overview : “I know what you’re thinking: older boomers who lost their shirts in the crash and now have just five to 10 good work years to make up their losses must be even worse off. Wrong you are.”
http://tinyurl.com/yerxjwa

Self-Esteem Declines for All Adults at Retirement Age
American Psychological Association
April 1, 2010

Overview: “Self-esteem rises steadily as people age but starts declining around the time of retirement, according to a longitudinal study of men and women ranging in age from 25 to 104.”
http://tinyurl.com/ybjfkw5

April 2, 2010

FH Boom Daily Digest – April 2, 2010

Top News From Today's "Boomiverse"

Should wives be part of the E.D. discussion?
Jane Glenn Haas
Star Telegram
April 1, 2010

Overview: “ One of the big conversations at the conference in Chicago was the way aging will change as the boomers hit 65. I'm sure the boomers, as they always have, will make a huge difference in future activities and hobbies of the senior set.”
http://tinyurl.com/y97zr8y

Hank Johnson, Guam, and Hepatitis C: U.S. Rep Suffers From Too-Common Illness
Kate Dailey
Newsweek
April 1, 2010

Overview: “Hepatitis C is a serious illness—one that's affecting more and more baby boomers like Johnson. In January, NEWSWEEK's Sarah Kliff documented the rising cases of hep C in those over 50, a rate that has the Institute of Medicine concerned. She writes that two thirds of those with hepatitis C are adults in their 50s and 60s, thanks in part to the virus's ability to lie dormant for decades before attacking.”
http://tinyurl.com/y9lonh8

The Villages: Florida's Disney World For Retirees
National Public Radio
March 31, 2010

Overview: “In central Florida, a 21st century American boomtown defies economic gravity. It's called The Villages. The 2000 census counted around 8,000 residents in the retirement community — now there are 80,000.”
http://tinyurl.com/y8hzoap

April 5, 2010

FH Boom Daily Digest – April 5, 2010

Top News From Today's "Boomiverse"

A Legal Wake Up Call for Boomers
Jan Yager
ConsumerAffairs.com
April 5, 2010

Overview: “We Boomers like to think we’re going to live forever. I can’t tell you how many times I’ve heard fellow Boomers say, “I’m sixty but I feel like I’m 20.” We may feel like we’re 20, or 30, but in reality, we are, as they say, “getting up there.” Wishing otherwise won’t make it so. Waiting until we “feel” old before we get our legal affairs in order could put the lives of our spouses and children in financial jeopardy.”
http://tinyurl.com/ya2jhjj

Many grow happier with the years, experts say
Jeanna Bryner
LiveScience
April 4, 2010

Overview: “Aging brings wrinkles, sagging bodies and frustrating forgetfulness. But getting older is not all bad for many people. Mounting evidence suggests aging may be a key to happiness.”
http://tinyurl.com/yefwolc

Millennials accused of lax work ethic say it's not all about 9-to-5
Ian Shapira
Washington Post
April 3, 2010

Overview: “The millennial generation -- about 50 million people between ages 18 and 29 -- is the only age group in the nation that doesn't cite work ethic as one of its "principal claims to distinctiveness," according to a new Pew Research Center study, "Millennials: Confident. Connected. Open to Change." The Washington-based nonprofit group found that young adults and their elders agree: Baby boomers and Generation Xers have better work ethics and moral values than those in their 20s.”
http://tinyurl.com/ydhmol5

April 6, 2010

FH Boom Daily Digest – April 6, 2010

Top News From Today's "Boomiverse"

For elderly, wired world holds terror — or delight
Sam Allis
Boston Globe
April 6, 2010

Overview: “While some senior citizens are handling the rapid rise of the Internet age well — e-mailing, posting family photos on Facebook, paying bills online — for many it has prompted sheer terror. … The next generation of seniors — the baby boomers — will not have to go through this wrenching change. They know how to reboot, IM, and tweet.”
http://tinyurl.com/ye74e3c

Pharma seeks genetic clues to healthy ageing
Kate Kelland
Reuters
April 6, 2010

Overview; “They may be a little wrinkly, and there may not be many of them, but centenarians are the fastest growing demographic in the developed world.”
http://tinyurl.com/ycqr795

Annoyed With Retail Service, Women Are Buying Their Clothes Online
Stephen Reily
Engage Boomers
April 5, 2010

Overview: “For years I've heard stories from Boomer women about their dissatisfaction with clothes shopping. They can't find stores that understand their taste; they seek more privacy than many stores offer; and they are sick and tired of being ignored by salespeople who don't understand how much money they have to spend. The Internet, which lets this Boomer woman overcome so many other obstacles the marketplace presents her, now clearly answers her clothing needs as well.”
http://tinyurl.com/ybblxbx

Demographer: Baby Boomers, grandparents 'a major economic force'
Paul Briand
Examiner.com
April 5, 2010

Overview: "The gray tsunami of Baby Boomers means a rapidly rising tide of grandparents. That means grandparents "have now become a major economic force," said nationally known demographer Peter Francese.”
http://tinyurl.com/ydgjze6

April 7, 2010

FH Boom Daily Digest – April 7, 2010

Top News From Today's "Boomiverse"

U.S. health system not adequately prepared for the aging sick
Janet Raloff
Science News
April 6, 2010

Overview: “An editorial in tomorrow’s Journal of the American Medical Association offers anything but welcome words for Baby Boomers and their elders. These aging, if not geriatric, individuals constitute a large share of the 75-million-and-growing number of patients annually who must cope with at least two chronic medical conditions — ones that will each require at least a year of ongoing treatment.”
http://tinyurl.com/ya4ve7k

Middle-Age Americans Less Mobile Than Ever
Robert Preidt
HealthDay News
April 7, 2010

Overview: “Physical disabilities that limit mobility are increasing among middle-age Americans, a new study reports, and experts say the trend could have serious long-term consequences for the U.S. health-care system.”
http://tinyurl.com/ydylvvl

Long-term-care policies: Pouring money down a hole?
Michael Hiltzik
Los Angeles Times
April 7, 2010

Overview: “You devote a lifetime to a single employer, only to get laid off with a cheese-paring severance package. You finance your own retirement by religiously funding your 401(k), and Wall Street lays an egg on your head. Here's a lesson baby boomers are just beginning to learn: You pay for long-term-care insurance for years, even decades, and then your insurance company changes the rules.”
http://tinyurl.com/y9n5gzf

April 8, 2010

FH Boom Daily Digest – April 8, 2010

Top News From Today's "Boomiverse"

When Wishing Makes It So
Karen Barrow
New York Times
April 9, 2010

Overview: “While there are large organizations that grant wishes to chronically ill children and to the poor, Wish of a Lifetime is among just a handful of small charities that focus on underprivileged seniors. Their wishes range from the fanciful (a trip skydiving, for instance) to the very basic (a visit with a new granddaughter in another state) to the essential (the installation of an accessible shower).”
http://tinyurl.com/yc7ymvd

Retirement delay seen key to solvent Social Security
Jennifer Harper
Washington Times
April 8, 2010

Overview: “The national fear that Social Security and Medicare will go broke under the huge demands of aging baby boomers could be remedied by a major "tectonic" cultural shift. An unprecedented upturn in the number of older Americans who delay retirement is likely to continue and even accelerate over the next two decades, a trend that should ease the pinch, according to a Rand Corp. study released Wednesday.
http://tinyurl.com/ybkurm8

Are Baby Boomers Paying A Price?
Harris B. Stratyner
Psychology Today
April 7, 2010

Overview: “In the name of full disclosure, I must admit that I am a baby boomer. The broadest definition includes those born between the years 1946 to 1964; although, many individuals simply think of a birth date in the 50's.I wonder if we baby boomers are paying a price for the carefree lifestyle we enjoyed beginning in the Eisenhower years - culminating with the tumultuous love fest during the 60's? Things were so carefree back then. We went from "Leave it to Beaver," to "make love not war" in one great swoop!”
http://tinyurl.com/ybno8qq

Ski resorts tackle future with fewer baby boomers
Catherin Tsai
Associated Press
April 7, 2010

Overview: “Resorts have planned for at least a decade for a fast and furious drop-off of visits from baby boomers who helped build the industry but who will likely cut back as aching knees, hips and backs set in.”
http://tinyurl.com/ye8mr87

April 9, 2010

FH Boom Daily Digest – April 9, 2010

Top News From Today's "Boomiverse"

Aging In Place Gracefully
WFTV.com
April 8, 2010

Overview: “A growing number of healthy, active couples nearing retirement are making smart plans for their future. Savvy seniors and aging baby boomers are remodeling their homes with the goal of “aging in place” well into their advanced years. According to a recent survey by the American Association of Retired Persons (AARP), 80 percent of the adults over the age of 50 want to remain in their homes for the rest of their lives.”
http://tinyurl.com/y6mtlpf

Study: Social Media Vital To Consumers Seeking Healthcare Information
Gavin O’Malley
Online Media Daily
April 8, 2010

Overview: “Among consumers and advertisers, a market for health-related online platforms certainly exists. And it's not only baby boomers visiting health and wellness resources online -- over 50% of young people ages 13-24 are accessing the same information, according to a study released late last year by Ypulse -- an independent media platform for youth media and marketing professionals -- along with nonprofit ISIS, young organization YouthNoise, and market research firm Peanut Labs.”
http://tinyurl.com/y2mg7hm

April 12, 2010

FH Boom Daily Digest – April 12, 2010

Top News From Today's "Boomiverse"

Delaying retirement good for Medicare
United Press International
April 12, 2010

Overview: “With many baby boomers delaying retirement because of the bad economy, the finances of Social Security and Medicare may improve, U.S. researchers said.”
http://tinyurl.com/yb4rrho

Here comes gerontocracy
Bruce Sterling
Wired
April 12, 2010

Overview: “If the 20th century was the teenage century, the 21st will be the age of the old: it will be pioneered by the ageing baby boomers who a generation ago took the cult of youth to new heights. Without the soaring population and so many young overachievers, the tribal elders will return. More boring maybe, but wiser, surely.”
http://tinyurl.com/ydvmhtu

T-Mobile Says Co-Branded Fender Entry Struck a Chord
Todd Wasserman
Brandweek
April 11, 2010

Overview: “While others in the mobile category are fighting a never-ending battle over features, T-Mobile has taken a different approach. In January, the wireless service provider rolled out its myTouch 3G Fender Limited Edition handset, which was based on a partnership with the famed guitar maker. To solidify appeal, the handset, which is based on Google's Android platform, was promoted by Eric Clapton, whose songs “Layla” and “Wonderful Tonight” come preloaded on the device.”
http://tinyurl.com/ybq5pxb

April 13, 2010

FH Boom Daily Digest – April 13, 2010

Top News From Today's "Boomiverse"

CVS to Double In-Store Clinics After Health-Care Law, CFO Says
Carol Wolf
Bloomberg
April 13, 2010

Overview: “CVS Caremark Corp., the largest U.S. provider of prescription drugs, will double the number of in-store medical clinics it operates within five years because of new health-care legislation and the aging U.S. population.”
http://tinyurl.com/ydwtwaq

More baby boomers expected to spend golden years south of border
Kathleen Kirkwood
Contra Costa Times
April 12, 2010

Overview: “It's not certain how many U.S. retirees are living in Mexico - a 2004 study puts the number between 500,000 and 600,000 - but the foundation and other researchers say an increase is likely as more boomers settle into their golden years and find Mexico an affordable alternative. Almost half the retirees living in coastal areas are getting by comfortably on less than $1,000 per month, said the report, which cites the growth of real estate projects targeted at retirees as proof that aging Americans are flocking south of the border.”
http://tinyurl.com/ydjzzse

Marketer, Heal Thyself
Anne Mai Bertelsen
Engage Boomers
April 12, 2010

Overview: “During a recent meeting with fellow marketers who help companies target Boomers, the conversation inevitably turned to a common frustration about agency creatives and media planners: they just don't get it. They're too young to understand or appreciate the value of Boomers' for their clients; they think Boomers are past their purchasing cycles.”
http://tinyurl.com/ydfj8tq

April 14, 2010

FH Boom Daily Digest – April 14, 2010

Top News From Today's "Boomiverse"

Boomer Job Hunt: 7 Mistakes You Can’t Afford
Carla Fried
MoneyWatch
April 12, 2010

Overview: "The MetLife Mature Market Institute recently took a look at how older Americans (55-70) are faring in the job-hunt world, and came up with seven job-hunting mistakes that are keeping them unemployed."
http://tinyurl.com/yyox7jr

Living wills urged on National Healthcare Decisions Day
Christina E. Sanchez
The Tennessean
April 13, 2010

Overview: "The National Hospice and Palliative Care Organization estimates that about one-third of adults have documented their wishes regarding treatment options in advance of an illness. That number goes down among baby boomers, with about 28 percent of adults between the ages of 45 and 64 create plans."
http://tinyurl.com/y3gl3zh

Vanderbilt program hopes to improve health care while reducing visits
Getahn Ward
The Tennessean
April 14, 2010

Overview: Vanderbilt launches new pilot program to pay doctor’s based on quality of care rather than number of patients seen. "The Vanderbilt Medical Group and Clinic, sees such a shift as a key to accommodating the expected increase in patients as baby boomers age."
http://tinyurl.com/y2wke46

April 15, 2010

FH Boom Daily Digest – April 15, 2010

Top News From Today's "Boomiverse"

Baby boomers scaling back at work instead of retiring
Anita Creamer
Sacramento Bee
April 15, 2010

Overview: “many older baby boomers are not yet ready for full-fledged retirement. A wide range of workplace-related research shows two main themes behind their reasons for continued employment: Many like the sense of being engaged in the productive world, but most quite simply need the money and benefits.”
http://tinyurl.com/yyqpk5y

Report Shows Elderly Homelessness To Double Over Next 30 Years
Senior Housing News Blog
April 14, 2010

Overview: “A recent report released by the National Alliance to End Homelessness projects an increase in the number of elderly people experiencing homelessness in the decades to come. The Alliance predicts that the elderly homelessness population will increase by 33 percent by 2020 and more than double by 2050. The report reviews current federal housing and service programs targeted at the older homeless population.”
http://tinyurl.com/y7a6vae

The Estrogen Dilemma
Cynthia Gorney
New York Times Magazine
April 12, 2010

Overview: “Here we are, two fast-talking women on estrogen, staring at a wall of live mitochondria from the brain of a rat. Mitochondria are cellular energy generators of unfathomably tiny size, but these are vivid and big because they were hit with dye in a petri dish and enlarged for projection purposes. They’re winking and zooming, like shooting stars. ‘Oh, my God,’ Roberta Diaz Brinton said. ‘Look at that one. I love these. I love shooting mitochondria.’”
http://tinyurl.com/y5hwms6

April 16, 2010

FH Boom Daily Digest – April 16, 2010

Top News From Today's "Boomiverse"

Companies target baby boomers' changing tastes
Sarah LeTrent
CNN
April 16, 2010

Overview: “While consumer advocacy groups continue to shake their fists at the likes of Ronald McDonald and Count Chocula for enticing children with fatty, sugary fare, many companies are refocusing advertising on other susceptible, more mature babies. Baby boomers, that is.”
http://tinyurl.com/y6t6kb6

Tough Financial Times for Hispanic Boomers
Mark Dolliver
Brandweek
April 16, 2010

Overview: “While the recession hasn't been a joy for anyone, a report issued late last month by AARP finds it has been especially tough on Hispanic baby boomers. Based on polling in January (in conjunction with the National Hispana Leadership Institute and impreMedia), the report says 27 percent of Hispanic respondents age 45-64 lost a job in the past 12 months due to the economy. Another 38 percent "had work hours cut, had to take a pay cut or lost other forms of work-related income."
http://tinyurl.com/y5raenv

Leisure World residents lobby for name change
Jaimee Lynn Fletcher
Orange County Register
April 16, 2010

Overview: “Some Leisure World residents say their lifestyle is anything but leisurely and they want their community's name to reflect as much. About 100 residents are petitioning the Golden Rain Foundation to update the name of the 9,000-resident community because they say the name is no longer relevant and they have learned they may have to pay to use it.”
http://tinyurl.com/yykomdu

April 19, 2010

FH Boom Daily Digest – April 19, 2010

Top News From Today's "Boomiverse"

Older baby boomers sicker, using more care than earlier generations
Victoria Stagg Elliott
American Medical News
April 19, 2010

Overview: “The oldest end of the baby boom generation, people now age 55 to 64, is consuming health care in greater amounts than same-aged individuals did in prior generations, according to a March report by the Centers for Disease Control and Prevention's National Center for Health Statistics.”
http://tinyurl.com/y76vwyh

Green Economy Wants Baby Boomers
Jessica Durando
USA Today
April 17, 2010

Overview: “Want a new career? Were you born between 1946 and 1964? Green jobs are a 'natural fit' for Baby Boomers, says a recent report from the Council for Adult and Experimental Learning. Besides the generation's strength in numbers, boomers have years of experience they can bring from other fields -- construction, finance, marketing and engineering -- and are increasingly deciding to continue to work rather than retire, according to the report.”
http://tinyurl.com/yykkakn

Results of Statewide Research on Florida Baby Boomers Released
Miami Herald
April 16, 2010

Overview: “Data Presents How Boomer Attitudes and Priorities Have Shifted in the Wake of the Recession.”
http://tinyurl.com/y2b8rlp

Forget About Retirement: Boomers Need Help Today
Corporate Executive Board Staff
BusinessWeek
April 16, 2010

Overview: “Many mass-market baby boomers are responding to the recession by trying to put their immediate financial house in order, and unless banks prove how their products can help, they will become a casualty of the changes these boomers are making.”
http://tinyurl.com/y58jtdk

April 20, 2010

FH Boom Daily Digest – April 20, 2010

Top News From Today's "Boomiverse"

Writing a New Brand Book
Jim Gilmartin
Engage Boomers
April 19, 2010

Overview: “. Baby Boomers and older consumers are the single largest economic group in America. But be careful what you call them. Euphemisms like "elder," "of a certain age" or "senior" may not go over well. Many may become more than a little upset with being labeled. After all, they aren't simply writing a new chapter of their lives, they're writing a brand new book -- and each book is different.”
http://tinyurl.com/y7j9vdf

Retirement, Healthcare Continue to Concern Affluent
Matt Ackermann
Financial Planning.com
April 20, 2010

Overview: “Affluent Baby Boomers between the age of 51 and 64 are the most concerned about whether their assets will last through retirement (73%) and whether they will be able to live the lifestyle they had hoped to in retirement (61%.)”
http://tinyurl.com/y6sso35

As Our Skin Sags With Age, So Do Our Bones
Deborah Franklin
National Public Radio
April 19, 2010

Overview: “…thanks to decades of better dental care, antibiotics and fluoride, the teeth and skulls of baby boomers look a lot younger than those of our grandparents in middle age. Yet another reason to keep flossing -- and smile.”
http://tinyurl.com/y27bm3h

April 21, 2010

FH Boom Daily Digest – April 21, 2010

Top News From Today's "Boomiverse"

Brain Games Don’t Make You Smarter, Reduce Dementia Risk
Michelle Fay Cortez
Bloomberg
April 21, 2010

Overview: “Playing memory, reasoning or other brain games won’t make you smarter or mentally stronger, researchers said.”
http://tinyurl.com/yylalmj

Editorial: Home care programs pay off
Phyllis A. Wang
Ithaca Journal
April 21, 2010

Overview: Aging Baby Boomers, the need for affordable care options and the desire to remain in the comfort and security of home make home and community-based care programs a sensible investment.”
http://tinyurl.com/y4nzzdz

Disability a great learning tool for life
Robert David Hall
CNN
April 21, 2010

Overview: “Trying to answer the question "Who am I?" is a tricky undertaking. I tend to despise labels, but it's probably helpful to have some idea of who you perceive yourself to be and how others perceive you.”
http://tinyurl.com/y4ymd4z

Boomer Nest Egg Anxiety: Will it Produce Enough Monthly Income?
Carla Fried
CBS MoneyWatch
April 20, 2010

Overview: “ ‘My latest data point for Boomer Nest Egg Withdrawal Anxiety is the just-released Merrill Lynch Affluent Insights Quarterly Survey that checks the pulse, if not the dream cycle, of individuals with at least $250,000 in investable assets (not including home equity.) According to the survey, 73 percent of Baby Boomers between the ages of 51-64 are most concerned with “Ensuring my Retirement Assets Will Last Throughout my Lifetime.’”
http://tinyurl.com/y55n7nv

April 22, 2010

FH Boom Daily Digest – April 22, 2010

Top News From Today's "Boomiverse"

Self-fulfillment is the focus of a generation's spiritual quest
Ana Veciana-Suarez
Miami Herald
April 22, 2010

Overview: “Experts say boomers' approach to religion is simply a continuation of their individualistic take on things that matter to them. Like their parents and grandparents, boomers are seeking meaning and connection as they get older. But unlike the generations that preceded them, they're finding spiritual sustenance in highly personalized ways.”
http://tinyurl.com/24fgmt8

Week 21: Health, wealth and happiness
Marketing Week
April 22, 2010

Overview: “Recent research in America found that rich married men who are approaching retirement have the highest self-esteem and this bumper week does support this claim. The grey market is the most affluent group (42%) with the second highest health levels, it’s not surprising that research suggests that wealth and health are related to feeling more independent and being better able to contribute to society.”
http://tinyurl.com/2f9z6om

Rich Women & Financial Woe
Meghan Casserly
Forbes
April 21, 2010

Overview: “Nearly three quarters of wealthy Baby Boomers worry that even their considerable assets might not cover retirement costs (73%) or allow them to maintain the lifestyle they are accustomed to (63%)).”
http://tinyurl.com/26fljan

April 23, 2010

FH Boom Daily Digest – April 23, 2010

Top News From Today's "Boomiverse"

The Fountain of Reinvention
Michael Winerip
New York Times
April 22, 2010

Overview: I’d never been to a boomer conference and figured it was time to try one. So, recently I joined 250 mainly boomer-age business people who had paid $195 each for a day’s worth of speeches, seminars and networking opportunities here at the second annual Florida Boomer Lifestyle Conference.”
http://tinyurl.com/2uzclgt

Baby Boomers Supporting Parents, Adult Children
Emily Brandon
U.S. News & World Report
April 22, 2010

Overview: Many baby boomers are helping to financially support both their parents and their adult children. Almost a third (31 percent) of relatively wealthy Americans are supporting older and younger immediate family members at the same time, according to a new Merrill Lynch Wealth Management survey of 1,000 people with investable assets of $250,000 or more.”
http://tinyurl.com/3879zkv

Grown-up Love
Bella English
Boston Globe
April 23, 2010

Overview; “Rae Francoeur’s new book is a memoir dedicated to the two men in her life: her mentally ill partner of 18 years, Eli, and his close friend Jim, who became her lover. Francoeur, who lives in Rockport, was 58 and Jim 67 when their affair began. Eli, who is bipolar, was in the midst of yet another crisis that would lead to multiple hospitalizations and threats of suicide. ‘Free Fall: A Late-in-Life Love Affair’ (Seal Press) chronicles the year in which Francoeur broke away from Eli after getting him help, and embarked on what she calls ‘a love affair that changes everything.’’’
http://tinyurl.com/3aemblf

April 26, 2010

FH Boom Daily Digest – April 26, 2010

Top News From Today's "Boomiverse"

Middle Boomers: Not Old Yet
Mark Dolliver
Ad Week
April 26, 2010

Overview: “The oldest baby boomers have been demanding (and getting) attention for 60 years or more. The youngest boomers have won attention in part by scornfully differentiating themselves from their boomer elders. But what about the "middle boomers"? Noting that, like the stereotypical middle child, they've suffered a degree of neglect, a recently released survey from the MetLife Mature Market Institute sets out to remedy this deficiency by examining the characteristics of those who now are age 52 to 58 -- a cohort that numbers some 29 million in this country and stands at the peak of its earning power.”
http://tinyurl.com/24zw8bl

Jane Fonda is still going strong on fitness
Nanci Hellmich
USA Today
April 26, 2010

Overview: “Jane Fonda is 72. And she's back. She's putting on her workout clothes and getting ready to exercise, and she'd like you to join her. The actress, who was the queen of the aerobics movement in the '80s and '90s, is hosting World Fitness Day, an exercise event Saturday at the Georgia Dome in Atlanta. And she just finished two new workout DVDs for Baby Boomers and seniors, scheduled for release in December. They're her first since the mid-'90s.”
http://tinyurl.com/36lh8gp

Dr. Oz eases ageing down road to fitness
Dorene Internicola
Reuters
April 26, 2010

Overview: “Now the star of the Dr. Oz Show, Mehmet Oz, has reached the mellow age of 50 and has teamed with AARP Magazine to create a six-month plan for increasing longevity among the 50-plus population.”
http://tinyurl.com/2g5cqr8

Longevity Rules And Boomers Win
Matt Thornhill
Engage Boomers
April 26, 2010

Overview: “Get ready for the first generation to cash in on the "longevity dividend." Life expectancy in the United States has increased by 30 years over the past century, to age 78 -- an advance greater than the progress of the previous 50 centuries.”
http://tinyurl.com/272ldjw

April 27, 2010

FH Boom Daily Digest – April 27, 2010

Top News From Today's "Boomiverse"

41 percent of parents financially support adult kids
Evan Haning
WTOP
April 27, 2010

Overview: “The "empty-nest syndrome" was only a temporary condition for many Baby Boomer parents. One in four adults between the ages of 23 and 28 still lives with his parents. A new Charles Schwab Foundation survey finds 41 percent of Boomer parents still provide some financial support to their adult children.”
http://tinyurl.com/2e2jky6

Boozy, Bawdy Reality TV, With a Few Wrinkles
Brooks Barnes
New York Times
April 26, 2010

Overview: “Sunset Daze,” which makes its debut on Wednesday night, pushes just that button as it tries to hold its own in the boozy, oversexed reality TV genre. … WE positions the series as “The Golden Girls” meets “Jersey Shore,” the ribald MTV series that spawned Snooki.”
http://tinyurl.com/25axoup

April 28, 2010

FH Boom Daily Digest – April 28, 2010

Top News From Today's "Boomiverse"

Senior Care a Major Economic Player
Paul Hogan
Atlanta-Journal Constitution
April 28, 2010

Overview: "The effort to rein in galloping health care costs — which no less a figure than Warren Buffett has described as “a tapeworm eating at our economic body” — is rarely mentioned in the same sentence with job creation. In fact, most policymakers probably assume the two goals are on a collision course."
http://tinyurl.com/27nrpvd

How to age-proof your career
Dan Kadlec
Money Magazine
April 28, 2010

Overview: "At a company golf outing a few years ago, Michael Levine tried to rattle his 24-year-old colleague as he was about to putt by stealing a line from the 1980 movie "Caddyshack:" "Noonan!" he yelled, just as the caddies in the film did to disrupt a character on the green. The joke fell flat -- painfully flat. The young man had never seen the movie; heck, he'd barely heard of it."
http://tinyurl.com/27mvk2c

Creating homes that accommodate everybody is a growing trend
Merlisa Corbett
Washington Examiner
April 28, 2010

Overview: "During the process of remodeling his home to accommodate his son's needs, Walther became engrossed in universal design, the concept of creating products, buildings and environments that meet the needs of everyone, not just the disabled or elderly."
http://tinyurl.com/247fy4v

Now may be time to consider active adult communities
Deborah R. Huso
Washington Examiner
April 28, 2010

Overview: "Seniors are living longer and healthier lives, and that is changing the face of retirement housing. Many baby boomers seeking to relocate for the sake of lower-maintenance living are not necessarily planning to downsize or decrease activity levels. For them, active adult communities, also known as age-restricted communities, often are the answer for a more carefree lifestyle without sacrificing living space."
http://tinyurl.com/2bchkyy

April 29, 2010

FH Boom Daily Digest – April 29, 2010

Top News From Today's "Boomiverse"

How the sandwich generation can ease the money squeeze
Robert Powell
MarketWatch
April 29, 2010

Overview: "I spend my nights worrying about my nearly 80-year-old father and stepmother. My wife and I spend our days worrying about funding college bills for four children (expected cost $1 million at Harvard with no scholarships, loans, grants and the like). And in between those worries, I think about saving $3 million (give or take a million) for retirement."
http://tinyurl.com/2fboxnl

Baby Boomers May Work Longer to Retire, Harris Says: Tom Keene
Mary Childs and Tom Keene
Bloomberg
April 28, 2010

Overview: "Baby boomers may work longer than they expected after personal wealth was decimated during the financial crisis, according to Ethan Harris, a Bank of America Corp. economist."
http://tinyurl.com/22rpkos

Adapt or die, Microsoft warns business
Brian Groom
Financial Times
April 29, 2010

Overview: "Businesses must make radical changes to their structure and operations in response to social change or lose out to more nimble competitors in the coming decades, a report by Microsoft warned on Thursday."
http://tinyurl.com/2395vmo

Death and taxes, with interest
Lisa Kocian
Boston Globe
April 29, 2010

Overview: "A little-known program helps seniors stay in their homes, but the final cost can vary widely."
http://tinyurl.com/287oueb

April 30, 2010

FH Boom Daily Digest – April 30, 2010

Top News From Today's "Boomiverse"

As Population Ages, Driving Issues Will Increase
Stephen Markley
Miami Herald
April 29, 2010

Overview: "We already know that baby boomers could destroy Social Security and Medicare as they rapidly age the U.S. population in the next 40 years, but this will also mean more elderly drivers on the roads."
http://tinyurl.com/248mrzf

62% - Missing Mom or Dad
Pew Research Center
April 30, 2010

Overview: "Only about six-in-ten members of the Millennial generation (62%) were raised by both parents -- a smaller share than was the case with older generations. That compares with 71% of Gen Xers, 85% of Boomers and 87% of Silents."
http://tinyurl.com/25yj6t2

A Profession Comes Of Age
Bob Veres
Financial-Planning.com
April 30, 2010

Overview: "The financial planning industry enters its fifth decade tested by the worst financial crisis since the Great Depression. And yes-adversity has made the industry stronger, in some surprising ways."
http://tinyurl.com/2ej7wmw

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