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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest – March 4, 2010 | Main | FH Boom Daily Digest – March 8, 2010 »

FH Boom Daily Digest – March 5, 2010

Top News From Today's "Boomiverse"

'Tom Brokaw Reports: Boomer$'
David Hinckley
New York Daily News
March 4, 2010

Overview: “Tom Brokaw doesn't have nearly as much admiration for America's "baby boom" generation as he had for its parents. But that's not the reason his CNBC special, "Tom Brokaw Reports: Boomer$," about the 74 million Americans born between 1946 and 1964, too often feels redundant, superficial and unfocused.”
http://tinyurl.com/ylfnk94

Genealogical tourism redefining leisure travel market, professor says
Physorg.com
March 4, 2010

Overview: “For the work-weary, the word "vacation" may conjure images of leisurely, carefree days at the beach sipping umbrella drinks. But according to published research by a University of Illinois expert in tourism and recreation, genealogical tourism is one of the fastest growing markets in vacation travel. … The movement away from escapism toward personal enrichment in the last 15 years is also a baby boomer-influenced trend.”
http://tinyurl.com/yz4dly3

Aging boomers face stark economics
CNBC
March 4, 2010

Overview: “Blattman and other boomers have woken up to a new reality. Their long-cherished belief that their lives would inevitably improve over time may no longer be true. It’s a cautionary tale for future generations.
http://tinyurl.com/yb9cqu4

Older Workers Bring New Purpose to Volunteer Work
Associated Press
March 4, 2010

Overview: “… nonprofits say it's boomers, now ranging from age 45 to 64, who are driving the trend of looking for meaningful volunteer opportunities as they near retirement. That's a big change from earlier generations, whose volunteers, many of them women without jobs, typically haven't arrived with specific demands.”
http://tinyurl.com/yjd4fub

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