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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest – March 3, 2010 | Main | FH Boom Daily Digest – March 5, 2010 »

FH Boom Daily Digest – March 4, 2010

Top News From Today's "Boomiverse"

Tom Brokaw didn't retire, he shifted gears
Matea Gold
Los Angeles Times
March 3, 2010

Overview: “The newsman's latest documentary, "BOOMER$!," examines the economic challenges facing the aging baby boomer generation.”
http://tinyurl.com/yln4ttz

A different kind of senior prom is making a scene
Diana Moskovitz
Miami Herald
March 4, 2010

Overview: “Welcome to Senior Prom, a television pilot one local production company hopes will become a regular program. The goal is to craft a mix of dating game show and comedy skit geared, as the name implies, to the over 55 crowd.”
http://tinyurl.com/yztopvt

Silver Tsunami: Boomers Could Face Long-Term Care Crisis
Paul Menchaca
Financial-Planning.com
March 3, 2010

Overview: “A new study by the Center for Retirement Research at Boston College points to a potential crisis as Americans struggle to meet health care costs. In over 300,000 simulations conducted by the Center for Retirement Research, the average lifetime health care expenditure for a typical married couple at the age of 65 is $197,000.”
http://tinyurl.com/yf57vnb

Will Boomers Be Any Different?
Paula Span
New York Times
March 4, 2010

Overview: Examines how boomers will cope with their senior years, particularly how the demographic might differ from previous generations.
http://tinyurl.com/yhxfz46

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