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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest – March 16, 2010 | Main | FH Boom Daily Digest – March 18, 2010 »

FH Boom Daily Digest – March 17, 2010

Top News From Today's "Boomiverse"

Greying baby-boomers spark tourism boom
Audrey Kauffmann
AFP
March 16, 2010

Overview: "From Japan to Germany, senior citizens make up a lucrative and fast-growing opportunity in the tourism industry, with deep pockets, disposable income and free time. But just don't mention their age."
http://tinyurl.com/yzwbre4

Funeral homes personalize services
United Press International
March 15, 2010

Overview: "Funeral directors in Massachusetts said increasing demand for personalized memorial services from the baby boomer generation is causing the business to evolve."
http://tinyurl.com/yky6ktu

Retirement, what's that?
Howard Gold
MarketWatch
March 13, 2010

Overview: "The latest annual survey by the Employee Benefit Research Institute (EBRI), which represents businesses, pension funds, unions, and others, shows that despite a giant stock market rally since last March, American workers' confidence that they will have a secure retirement remains near 2009's rock-bottom levels."
http://tinyurl.com/yjuxy7h

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