Top News From Today's "Boomiverse"
Baby Boomers a Force on the Internet
Karen Newman
Technorati
March 15, 2010
Overview: “If you think that 20-year-old's dominate the Internet marketplace like they did during the dot com craze, you would be wrong. The target demographic for many online marketing companies is the baby boomer generation.”
http://tinyurl.com/yh73qp4
More Employers Make Room For Work-Life Balance
Jennifer Ludden
National Public Radio
March 15, 2010
Overview: “If moms and millennials united aren't enough to loosen rigid work rules, experts say yet another push for flexibility will come from an unlikely source: the very baby boomers who defined 9-to-5 culture in their prime. Sociologist Moen says as they grow older, many will want or need to keep working well past traditional retirement age.
http://tinyurl.com/yj9dx9w
Was It Something I Said?
Brent Bouchez
Engage Boomers
March 15, 2010
Overview: “I recently wrote a column for a BusinessWeek about Super Bowl commercials and the missed opportunity of the 50+ market. Hardly controversial, or so you would think.”
http://tinyurl.com/yfona37