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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest – March 11, 2010 | Main | FH Boom Daily Digest – March 16, 2010 »

Alzheimer’s Disease: A Baby Boomer Problem

By Samantha Palans

One in seven boomers will be diagnosed with Alzheimer’s disease, according to a recent report released by the Alzheimer’s Association. Several other disturbing report statistics include:

5.3 million people currently have Alzheimer’s disease.

• Alzheimer’s disease is the 7th leading cause of death in the United States.

• Experts project $123 billion in Alzheimer’s-related Medicare and Medicaid payments in 2010.

11 to 16 million people aged 65 plus are expected to have Alzheimer’s by 2050.

So clearly Alzheimer’s disease has strong potential to not just destroy the minds of our loved ones and family members, but to affect our financial system in unfathomable ways. Scientific research and discovery are part of the solution the Association says. Learn more about the disease and check out the new report here.

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