Top News From Today's "Boomiverse"

The 15 Biggest Baby Boomer Brands
Judann Pollack
Ad Age
March 1, 2010

Overview: “The estimated $3 trillion in spending power boomers wield today is substantial, but let's not forget the money this generation doled out over the decades helped make brands and break them.”
http://tinyurl.com/yg9gvw4

Concern as baby-boomers prepare for Retirement
Hal Weitzman
Financial Times
February 28, 2010

Overview: “When Jim McNerney, Boeing's president, chairman and chief executive, gave a speech on innovation, over lunch at a downtown Chicago hotel recently, he barely referred to the well-publicised woes his company has experienced in recent years in bringing new aircraft to market. Instead, Mr McNerney focused on a concern for the future.”
http://tinyurl.com/yhhl876

The Aging Brain Is Less Quick, But More Shrewd
Michelle Trudeau
National Public Radio
March 1, 2010

Overview: “For baby-boomers, there is both good news and bad news about the cognitive health of the aging brain.”
http://tinyurl.com/y9zpwea

Top News From Today's "Boomiverse"

The Boomer Home In 2010: A Multi-Generational Boarding House
Stephen Reily
Engage Boomers
March 2, 2010

Overview: "In a recent survey we conducted, nearly two-thirds of the female Boomer respondents reported that one or more of their adult children has returned home to live."
http://tinyurl.com/yhschuk

The Baby Boomer housing market
Dennis Bode
Orange County Register
March 3, 2010

Overview: "Chances are good that if you're reading this article you're part of the 76 million-strong "Baby Boomer Generation" (born between 1946 and 1964). Now that the first of those Boomers are reaching retirement age, we're going to see housing take a dramatic change in the very near future as these folks start to sell out and move into their next phase of life."
http://tinyurl.com/yha8ctg

VOICES: Joni Clark, On The Cost of Healthy Living
Mike Miliard
Wall Street Journal
March 3, 2010

Overview: "Joni Clark, is chief investment strategist at San Jose, Calif.-based Loring Ward, which provides investment strategies and business development support for independent financial advisers. Clark spoke to WSJ Financial Adviser about some of the unique risks and challenges facing retiring Baby Boomers, and the investing strategy she’s developed that targets that generation."
http://tinyurl.com/yhl5zeh

Hospital breaks new ground in luxury
Chelsea Conaboy
Philadelphia Inquirer
March 3, 2010

Overview: "A salon for couples' massages with private shower. Life-coaching sessions in low-lit rooms with cushy chairs. A lineup of services to make clients' skin appear younger and their bodies thinner. This isn't a retreat resort. It's the new face of luxury at the nonprofit Virtua Health system's recently opened Health and Wellness Center."
http://tinyurl.com/yg2btnb

Top News From Today's "Boomiverse"

Boomers Slowly Warm to Mobile Web
eMarketer
March 3, 2010

Overview: “Baby boomers are on the verge of adopting smartphones and the mobile Internet, and in the vanguard of this movement are younger boomers. But boomers’ mobile Internet adoption rates will be similar to their social media uptake—that is, slow. They must see the benefits before they sign on.”
http://tinyurl.com/ycxjgdw

Why Baby Boomers Can't Be Put in One Box
Jerry Shereshewsky
Advertising Age
March 2, 2010

Overview: “It seems like the American marketing community is poised on the brink of an astounding discovery: the value of the post-war baby boom market! With the upcoming (and much anticipated) Tom Brokaw special, "Tom Brokaw Reports: Boomer$," it seems like everyone is trying to jump on this particular wagon.”
http://tinyurl.com/yl9cbrc

Job Search Grows Cold, Creating Reluctant Retirees
Emily Brandon
U.S. News & World Report
March 3, 2010

Overview: “Paul Skidmore is hesitant to call himself retired. … [he is] among a growing number of people who want to work into their 60s but are pushed into early retirement
by the weak job market.”
http://tinyurl.com/ycfvocu

Top News From Today's "Boomiverse"

Tom Brokaw didn't retire, he shifted gears
Matea Gold
Los Angeles Times
March 3, 2010

Overview: “The newsman's latest documentary, "BOOMER$!," examines the economic challenges facing the aging baby boomer generation.”
http://tinyurl.com/yln4ttz

A different kind of senior prom is making a scene
Diana Moskovitz
Miami Herald
March 4, 2010

Overview: “Welcome to Senior Prom, a television pilot one local production company hopes will become a regular program. The goal is to craft a mix of dating game show and comedy skit geared, as the name implies, to the over 55 crowd.”
http://tinyurl.com/yztopvt

Silver Tsunami: Boomers Could Face Long-Term Care Crisis
Paul Menchaca
Financial-Planning.com
March 3, 2010

Overview: “A new study by the Center for Retirement Research at Boston College points to a potential crisis as Americans struggle to meet health care costs. In over 300,000 simulations conducted by the Center for Retirement Research, the average lifetime health care expenditure for a typical married couple at the age of 65 is $197,000.”
http://tinyurl.com/yf57vnb

Will Boomers Be Any Different?
Paula Span
New York Times
March 4, 2010

Overview: Examines how boomers will cope with their senior years, particularly how the demographic might differ from previous generations.
http://tinyurl.com/yhxfz46

Top News From Today's "Boomiverse"

'Tom Brokaw Reports: Boomer$'
David Hinckley
New York Daily News
March 4, 2010

Overview: “Tom Brokaw doesn't have nearly as much admiration for America's "baby boom" generation as he had for its parents. But that's not the reason his CNBC special, "Tom Brokaw Reports: Boomer$," about the 74 million Americans born between 1946 and 1964, too often feels redundant, superficial and unfocused.”
http://tinyurl.com/ylfnk94

Genealogical tourism redefining leisure travel market, professor says
Physorg.com
March 4, 2010

Overview: “For the work-weary, the word "vacation" may conjure images of leisurely, carefree days at the beach sipping umbrella drinks. But according to published research by a University of Illinois expert in tourism and recreation, genealogical tourism is one of the fastest growing markets in vacation travel. … The movement away from escapism toward personal enrichment in the last 15 years is also a baby boomer-influenced trend.”
http://tinyurl.com/yz4dly3

Aging boomers face stark economics
CNBC
March 4, 2010

Overview: “Blattman and other boomers have woken up to a new reality. Their long-cherished belief that their lives would inevitably improve over time may no longer be true. It’s a cautionary tale for future generations.
http://tinyurl.com/yb9cqu4

Older Workers Bring New Purpose to Volunteer Work
Associated Press
March 4, 2010

Overview: “… nonprofits say it's boomers, now ranging from age 45 to 64, who are driving the trend of looking for meaningful volunteer opportunities as they near retirement. That's a big change from earlier generations, whose volunteers, many of them women without jobs, typically haven't arrived with specific demands.”
http://tinyurl.com/yjd4fub

Top News From Today's "Boomiverse"

Baby boomers downsizing stylishly
Violet Snow
The Record
March 7, 2010

Overview: “Downsizing after the kids fly the nest, or after a divorce, is nothing new, but Realtor Kate Conover of Re/Max Properties in Franklin Lakes is seeing an increase in people moving from luxury homes to more manageable two-bedrooms and town houses.”
http://tinyurl.com/y9cgh39

Unemployment for Older Americans Surged 331 percent over past decade
Arthur Delaney
Huffington Post
March 5, 2010

Overview: “According to AARP, from January 2000 through December 2009, the total number of unemployed individuals 55 and older rose from 490,000 to 2,114,000. The number of unemployed 65 and up rose from 143,000 to 479,000. And the average duration of unemployment for people 55 and up increased 85.6 percent from 18.7 weeks to 34.7 weeks. “
http://tinyurl.com/ydy6b5u

Assisted Living Centers Cut Costs, Negotiate Fees
Associated Press
March 5, 2010

Overview: “Assisted living facilities are slashing costs, negotiating fees and offering more services, as operators adjust strategies to attract more residents in a tough economy.”
http://tinyurl.com/yc2yfjh

The Real Generation Gap
Robert J. Samuelson
Newsweek
March 5, 2010

Overview: “Millennials could become the chumps for their elders' economic sins, particularly the failure to confront the predictable costs of baby boomers' retirement. This poses a question. In 2008, millennials voted two to one for Barack Obama; in surveys, they say they're more disposed to big government than older Americans. Their ardor for Obama is already cooling. Will higher taxes dim their enthusiasm for government?”
http://tinyurl.com/ycnmrwe

Top News From Today's "Boomiverse"

The Apple Of A Boomer's Eye
Anne Mai Bertelsen
Engage Boomers
March 8, 2010

Overview: “We often think about Apple -- with its emphasis on beautiful design and cutting-edge technology -- as a young person's brand. Certainly, one could draw that conclusion watching iPod commercials -- particularly from a few years ago. But, Apple also seems to have realized the potential of marketing to Boomers long before its technology and lifestyle brand competitors -- who are myopically focused on the youth market.”
http://tinyurl.com/yjupz9t

Meet the Boomers
Jack Loechner
Research Brief
March 8, 2010

Overview: New report details findings regarding boomers, including that “even in our constrained economy, Baby Boomers still seek, and assume, growth, all the while acknowledging new limitations in resources.”
http://tinyurl.com/ybob5rk

Baby boomers are starting their own businesses in face of economic downturn
Marcia Pledger
The Plain Dealer
March 8, 2010

Overview: “A growing number of Baby Boomers … are starting their own businesses -- some because they need to pay the bills, some because they're too old to find work easily, and some because they've always wanted a second career.”
http://tinyurl.com/yg3zc7a

Study: Shopper Behavior to Change Permanently
Elaine Wong
Brandweek
March 9, 2010

Overview: “Baby boomers led the U.S. out of a downturn in the last two recessions, but this time around, it will be Gen Xers and millennials paving the way to economic recovery, according to a new report issued by PricewaterhouseCoopers today.”
http://tinyurl.com/ylqtajp

Top News From Today's "Boomiverse"

Alzheimer's cases on the rise -- especially for minorities
WCSH.com (NBC Affiliate, Portland ME)
March 9, 2010

Overview: “A new study out Tuesday says Alzheimer's cases are on the rise in the United States. The study also shows a surprising spike in the number cases in the African-American and Hispanic communities.”
http://tinyurl.com/yz6w8w2

Without Boomers Leading the Way, Marketers Must Try New Tactics as Recession Ends
Media Buyer Planner
March 8, 2010

Overview: “For the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, because the recession has taken a bite of the demo’s savings and retirement accounts.”
http://tinyurl.com/ylou2qr

Three big things the census won't tell us
Chuck Raasch
USA Today
March 8, 2010

Overview: “The 2010 census about to start will provide a fascinating composite of America, but it won't be the whole picture.”
http://tinyurl.com/yh98atp

By Eileen Marcus

According to a new study by the Center for Work-Life Policy, "Bookend Generations: Leveraging Talent and Finding Common Ground," 62 percent of working Boomers expect to stay in the labor force for at least another nine years. Through 2020, 80 percent of the native-born workforce growth in North America — and even more in Western Europe — will be from employees over age 50, many due to economic need and just as many because they like their jobs.

Center blogger Sylvia Ann Hewlett says smart employers will need to retool to take advantage of Boomers' drive, experience and talents and refers to the “rewards remix” – a challenging dynamic for talent managers where cash is no longer the prime motivator; good news for companies looking to reduce their salary burden. Perhaps older workers will become more sought after as their “experiential” rewards are less expensive than raises and bonuses. Once again, they’re looking for a revolution.

Top News From Today's "Boomiverse"

Silver Tsunami: The Alzheimer’s Conundrum
Paul Menchaca
Financial-Planning.com
March 10, 2010

Overview: “In reality, the prospect of Alzheimer’s is no joke for Baby Boomers. Last week, we examined a study by the Center for Retirement Research at Boston College that indicated a potential crisis down the road as Americans struggle to meet health care costs.”
http://tinyurl.com/yzju249

When Behavioral Targeting Identifies A New Audience Segment
Laurie Sullivan
Behavioral Insider (MediaPost)
March 10, 2010

Overview: “Technology that analyzes consumer behavior and demographics helped Perry Ebel find an entirely new customer segment for Beltone hearing products that the vice president of sales and marketing didn't know existed. It's sort of like finding a $100 bill in the street gutter -- only this scenario relies on targeting and calculated data rather than luck.”
http://tinyurl.com/yjmnppx

Millennials Face a Dark Economic Present, but See a Bright Future
Jody Woodruff
NewsHour
March 10, 2010

Overview: “According to the Pew Research Center poll done in January, 52 percent of Baby Boomers say they are currently earning enough money to get by.”
http://tinyurl.com/ycsqsv5

By Samantha Palans

One in seven boomers will be diagnosed with Alzheimer’s disease, according to a recent report released by the Alzheimer’s Association. Several other disturbing report statistics include:

• 5.3 million people currently have Alzheimer’s disease.

• Alzheimer’s disease is the 7th leading cause of death in the United States.

• Experts project $123 billion in Alzheimer’s-related Medicare and Medicaid payments in 2010.

• 11 to 16 million people aged 65 plus are expected to have Alzheimer’s by 2050.

So clearly Alzheimer’s disease has strong potential to not just destroy the minds of our loved ones and family members, but to affect our financial system in unfathomable ways. Scientific research and discovery are part of the solution the Association says. Learn more about the disease and check out the new report here.

Top News From Today's "Boomiverse"

Baby Boomers a Force on the Internet
Karen Newman
Technorati
March 15, 2010

Overview: “If you think that 20-year-old's dominate the Internet marketplace like they did during the dot com craze, you would be wrong. The target demographic for many online marketing companies is the baby boomer generation.”
http://tinyurl.com/yh73qp4

More Employers Make Room For Work-Life Balance
Jennifer Ludden
National Public Radio
March 15, 2010

Overview: “If moms and millennials united aren't enough to loosen rigid work rules, experts say yet another push for flexibility will come from an unlikely source: the very baby boomers who defined 9-to-5 culture in their prime. Sociologist Moen says as they grow older, many will want or need to keep working well past traditional retirement age.
http://tinyurl.com/yj9dx9w

Was It Something I Said?
Brent Bouchez
Engage Boomers
March 15, 2010

Overview: “I recently wrote a column for a BusinessWeek about Super Bowl commercials and the missed opportunity of the 50+ market. Hardly controversial, or so you would think.”
http://tinyurl.com/yfona37

Top News From Today's "Boomiverse"

Greying baby-boomers spark tourism boom
Audrey Kauffmann
AFP
March 16, 2010

Overview: "From Japan to Germany, senior citizens make up a lucrative and fast-growing opportunity in the tourism industry, with deep pockets, disposable income and free time. But just don't mention their age."
http://tinyurl.com/yzwbre4

Funeral homes personalize services
United Press International
March 15, 2010

Overview: "Funeral directors in Massachusetts said increasing demand for personalized memorial services from the baby boomer generation is causing the business to evolve."
http://tinyurl.com/yky6ktu

Retirement, what's that?
Howard Gold
MarketWatch
March 13, 2010

Overview: "The latest annual survey by the Employee Benefit Research Institute (EBRI), which represents businesses, pension funds, unions, and others, shows that despite a giant stock market rally since last March, American workers' confidence that they will have a secure retirement remains near 2009's rock-bottom levels."
http://tinyurl.com/yjuxy7h

Top News From Today's "Boomiverse"

Playing With House Money
Paul Menchaca
Financial-Planning.com
March 17, 2010

Overview: “Brad Davis, a vice president of retirement income solutions for Nationwide Financial Services, which underwrote the CRR’s research, said convincing clients to tap their home equity during retirement has become tougher for financial advisors in the wake of the housing market crash.”
http://tinyurl.com/y9eg4n8

Old Is the New Young
William Higham
Ad Week
March 17, 2010

Overview: “Flip-Flop Generations: While adults increasingly maintain their adolescent values into middle age, teens appear more 'adult' in their outlook.”
http://tinyurl.com/yd424lu

GM working to sharpen drivers' eyes
Robert Snell
The Detroit News
March 17, 2010

Overview: “General Motors Co. is developing technology that will help drivers -- particularly older motorists -- navigate through fog and other dangerous road conditions. The technology involves night vision, navigation and camera-based sensors that transform windshields into transparent displays that can illuminate the edge of driving lanes and alert motorists to dangers -- from deer to motorcycles to children -- outside their normal field of vision.”
http://tinyurl.com/yd2h2kk

Twiggy, Helen Mirren Inspire Women Over 60 to Go Glamorous
Erin Donnelly
Stylelist
March 17, 2010

Overview: “New research has found that older women are embracing fashion more than ever, taking inspiration from fashionable, "mature" celebrities like Susan Sarandon and Meryl Streep, the Daily Mail reports.”
http://tinyurl.com/y9au9zu

Top News From Today's "Boomiverse"

Boomerang Kids Drive Rise Of Extended Family
Jennifer Ludden
National Public Radio
March 18, 2010

Overview: “These so-called "boomerang kids" aren't the only ones driving the trend of extended family living. Older adults are also slightly more likely to share such households. Demographers say the generation that gave birth to the baby boomers has a lot more kids to potentially move in with.”
http://tinyurl.com/yb8a5x8

Lifestyle changes can help slow dementia, experts say
Cynthia Billhartz Gregorian
St. Louis Post-Dispatch
March 18, 2010

Overview: “This week is National Brain Awareness Week, and medical experts believe that raising awareness will take on added significance in coming years. Most of the 5.3 million Americans with Alzheimer's disease are 65 or older. That number is expected to grow markedly as the first wave of baby boomers begin turning 65 this year.”
http://tinyurl.com/ybl47p6

Report Finds Shift Toward Extended Families
Sam Roberts
New York Times
March 18, 2010

Overview: “Multigenerational families, which accounted for 25 percent of the population in 1940 but only 12 percent by 1980, inched up to 16 percent in 2008, according to the analysis. The analysis also found that the proportion of people 65 and older who live alone, which had been rising steeply for nearly a century — from 6 percent in 1900 to 29 percent in 1990 — declined slightly, to 27 percent.”
http://tinyurl.com/yfm9wj9

Siemens Should Act Now To Secure Future Hearing Aid Sale
Jacob Plieth and Alessandro Pasetti
Wall Street Journal
March 18, 2010

Overview: “The mooted sale of Siemens’ hearing-aid division has apparently hit a dead end because the market viewed its valuation as too high. So the company should invest in the business to prevent further loss of market share. Investment bankers can be safe in the knowledge that an IPO or trade sale remains a mid-term goal.”
http://tinyurl.com/yb4cm7z

Top News From Today's "Boomiverse"

MetLife study on Aging Boomers reveals some disturbing stats
David Taffet
Dallas Voice
March 19, 2010

Overview: “Their study, “Still Out, Still Aging: The MetLife Study of Lesbian, Gay, Bisexual, and Transgender Baby Boomers,” reveals some interesting similarities and some disturbing differences between the LGBT population and the population in general.”
http://tinyurl.com/y9w8uyq

Will we still love you when you're 84?
Beverly Beckham
Boston Globe
March 17, 2010

Overview: “Old people who look young are OK; we spend billions a year on cosmetic surgery. But old people whose hair is thin and gait is slow? Who use walkers or canes? Who wear hearing aids and sweaters in July? We dismiss them from our world, segregate them. In a culture that has deinstitutionalized the mentally ill, the physically challenged, the disabled, drug abusers, sex addicts, we say to the old: You are better off in this gated community, in this assisted-living facility, in this nursing home. Everything is under one roof, in one place.”
http://tinyurl.com/y9vojbc

Our Biggest Brands Can No Longer Be Managed By Nerds
Tom Hinkes
Advertising Age
March 17, 2010

Overview: General Mills is “ ‘anticipating a rise in multicultural consumers, particularly Hispanics.’ Apparently, they've also discovered that baby boomers are aging, and boomer children are more tech-savvy than their parents. Breathtaking, breakthrough stuff.”
http://tinyurl.com/yc6bm2l

Top News From Today's "Boomiverse"

Ready for Life’s Encore Performances
Sarah Kershaw
New York Times
March 19, 2010

Overview: “Research into the changing — and increasingly aging — work force has also been accompanied by encouraging findings on the mental abilities of the aging. While older people’s memories and ability to process information are not as sharp, their knowledge increases over time, and many say that is a vast untapped resource.”
http://tinyurl.com/ydqfam4

Segment Shmegment: Slicing And Dicing The Boomer Cohort
Matt Thornhill
Engage Boomers
March 22, 2010

Overview: “Many marketers have realized that today's Boomer consumers are still worthy of their attention, so now they are scrambling to find the best segmentation scheme. That's because they want to determine which specific parts of the large Boomer cohort are their best prospects.”
http://tinyurl.com/yb4qblh

Jane Fonda hosts World Fitness Day
Noelle Mashburn
Examiner.com
March 22, 2010

Overview: “Of particular interest to Fonda is the possibility of inspiring baby-boomers to get active. Having herself endured a hip and knee replacement, Fonda tells People, "I am interested in bringing boomers and seniors like me into the exercise world because I know it will enhance their lives.”
http://tinyurl.com/y9arnc9

Top News From Today's "Boomiverse"

Most People Believe that We Are Not Prepared for Increase in Longevity and Number of Old People
Harris Interactive
March 17, 2010

Overview: “A new Harris Poll shows that most people are not confident that we are prepared or will be able to handle the costs generated by an aging population as Baby Boomers grow older. Economists are warning us that the aging population, with many more people over 60, 70, and 80, will create enormous financial problems.”
http://tinyurl.com/yezaqac

Big cities see gains as boomers delay retirement
Hope Yen
Associated Press
March 23, 2010

Overview: “Battered by recession, more older Americans are staying put in traditional big cities to hold onto jobs, creating slowdowns in population growth at once-popular retirement destinations widely found in the South and West.”
http://tinyurl.com/ybn5akl

`Patty Duke Show' cast reunites for ad
Associated Press
March 23, 2010

Overview: “The cast of TV's 1960s comedy "The Patty Duke Show" is reuniting to promote the Social Security Administration's new online service aimed at baby boomers.”
http://tinyurl.com/ybgopom

Top News From Today's "Boomiverse"

Gay Retirees Face Extra Challenges
Kimberly Palmer
U.S. News & World Report
March 25, 2010

Overview: “Gay couples headed towards retirement face a double-whammy: First, according to a new study, they are less likely to be financially prepared to stop working compared to members of the general population.”
http://tinyurl.com/yjcp6gc

Patty Duke promotes Medicare
Kimberly Maul
PR Week
March 24, 2010

Overview: “The cast of The Patty Duke Show reunited to film a PSA that promotes online Medicare applications.”
http://tinyurl.com/ykcn2p8

General Mills 3Q profit climbs as sales improve
Associated Press
March 24, 2010

Overview: “Last month General Mills said it will focus on consumer segments such as baby boomers, young families and the rising middle class in emerging global markets to drive its business over the next five years.”
http://tinyurl.com/ylmj7e7

Top News From Today's "Boomiverse"

Older runners on the right track
Erin Allday
San Francisco Chronicle
March 26, 2010

Overview: “There are more runners in the United States than ever before - and more older runners too. Most are Baby Boomers who took up jogging when it first became trendy in the '70s and have kept it up after retirement.”
http://tinyurl.com/yeapkrq

Is the health care reform law good for baby boomers?
Rita R. Robison
Seattle Post Intelligencer
March 24, 2010

Overview: “On Monday, President Obama signed the health care reform bill passed by the House of Representatives Sunday. What's in it for baby boomers?”
http://tinyurl.com/yaaqqyh

PepsiCo to go on a health kick
Emily Fredrix
Associated Press
March 23, 2010

Overview: “PepsiCo expects more shoppers to buy based on nutrition as baby boomers age and people in developing countries get wealthier. Currently, about 18 percent of PepsiCo’s revenue comes from the lines it considers healthier, including Tropicana, Dole, Quaker, and Tazo teas. Nooyi wants to triple $10 billion in revenue from such brands to $30 billion by 2020.”
http://tinyurl.com/ybabuyr

Top News From Today's "Boomiverse"

Work's not done for baby boomers who've lost retirement savings
Ana Veciana-Suarez
Miami Herald
March 28, 2010

Overview: “The recession is reshuffling retirement plans for baby boomers -- a demographic tsunami, accustomed to setting the agenda, that finds itself scrambling as the oldest boomers turn 64.”
http://tinyurl.com/yfdfcbo

Boomers won't have retirement like parents
United Press International
March 29, 2010

Overview: “A British researcher advises aging baby boomers to view the future positively and expect to keep working rather than retire.”
http://tinyurl.com/yapwxhz

Baby Boomers Help PepsiCo's Frito-Lay See a Boom in Business
Emily Bryson York and Natalie Zmuda
Advertising Age
March 29, 2010

Overview: “Many baby boomers are supposed to be watching their salt and saturated-fat intake, yet they helped boost Frito-Lay North America's sales 6% last year, to $13 billion.”
http://tinyurl.com/ya3dw39

Reunion: Couples Talk About Second Chances with Their First Loves
Ilene Serlin PhD
Psychology Today
March 29, 2010

Overview: “As Baby Boomers face the last stretch of our lives, many of us who have spent years moving from place to other upgrades of educational or professional opportunities or better weather suddenly crave familiarity. Someone who laughs at the same jokes, understands the same quirks, still thinks you are young and beautiful.”
http://tinyurl.com/y8dgevk

Top News From Today's "Boomiverse"

Aging Boomers May Bring Fiscal Blessings Instead
Chris Farrell
Business Week
March 29, 2010

Overview: “Older workers who can't retire comfortably are likely to be needed in the workplace as the economy grows, easing threats of an entitlement load.”
http://tinyurl.com/yb5twdc

Pot breaks the age barrier
Sandy Banks
Los Angeles Times
March 29, 2010

Overview: “It turns out that while pot smoking is dropping among teens, it's rising among baby boomers. Ten years ago, one in 20 pot smokers was in my demographic -- between 50 and 59 years old. Now the number is one in 10. And as we age -- and kids move out -- the number seems to grow.”
http://tinyurl.com/ycl89aa

Homelessness set to surge among US elderly: report
AFP
March 29, 2010

Overview: “The number of homeless senior citizens will likely soar by one third over the next decade as the US population ages, a report by the National Alliance to End Homelessness warned Monday.”
http://tinyurl.com/y8947uc

Get Ready, Medicare Marketers, Because They're Almost Here
Robin Raff
Engage Boomers
March 29, 2010

Overview: “The boomers are coming, the boomers are coming. Beginning next year, the first baby boomers will be eligible for Medicare. And Medicare marketers are getting ready.”
http://tinyurl.com/y9w9ypq

Top News From Today's "Boomiverse"

Study looks at 401(k) losses among Baby Boomers
Paul Briand
Examiner.com
March 31, 2010

Overview: “A new report from the Center for Retirement Research at Boston College says that the older members of the Baby Boom Generation (CRR calls them Early Boomers, those 55 to 64 years old), collectively lost $1 trillion from the peak of the market in 2007 to the bottom in March 2009.”
http://tinyurl.com/yjeqlz4

A Baby Shower for Grandma?
Jeanne Sager
The Stir
March 31, 2010

Overview: “Grandma is getting in on the baby shower action, and we're not talking about spending. The latest trend in pre-partum parties? Throwing a shower for Granny, so she can stock up on all the stuff she got rid of 20 years prior.”
http://tinyurl.com/ydetowm

America's Growing Towns
Francesca Levy
Forbes
March 30, 2010

Overview: “Residents of Flagler County are likely contending with busier highways and more crowded classrooms than they did about 10 years ago. That's because Flagler, like several Florida counties including Sumter County, St. John's County and Lake County, have been magnets for movers over the last decade; here, the balmy climate and a booming housing market drew retirees and families before the bubble burst, according to new population estimates from the U.S. Census Bureau.”
http://tinyurl.com/ybbg8uq