Top News From Today's “Boomiverse”
Letters to the Editor: 'Deficit' column overlooked census figures
Harry W. Kopp
Washington Post
February 9, 2010
Overview: “George F. Will's Feb. 4 op-ed column, "A deficit's demographics," painted a picture of a youthful, robust China leaving geriatric, feeble America in the dust. But Mr. Will ignored some important data.”
http://tinyurl.com/yewp7n3
Social Media Redux: It's Here To Stay
Anne Mai Bertelsen
Engage Boomers
February 8, 2010
Overview: “Last month, I asked "What Matters Now," and many of you responded with a desire to better understand Boomers and their use of social media. Since then, both Continuum Crew and eMarketer have published studies that suggest Boomers are warming up to social media, becoming increasingly a digitally networked generation. This trend provides important opportunities for marketers.”
http://tinyurl.com/yjk9ljw