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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest – February 1, 2010 | Main | FH Boom Daily Digest – February 3, 2010 »

FH Boom Daily Digest – February 2, 2010

Top News From Today's "Boomiverse"

Women Are The Ultimate Travel Consumers
Stephen Reily
Engage Boomers
February 1, 2010

Overview: “No traveling demographic will grow faster over the next 10 years than women aged 50-75. And none spends more. If that weren't enough, our survey results offer the travel industry even more reasons to win over the vibrant Boomer woman as its friend and partner.”
http://tinyurl.com/ydqg5tn

The Future of Housing Demand: 4 Key Demographic Trends
Luke Mullins
U.S. News & World Report
February 1, 2010

Overview: “Demographic shifts and changing values will increase demand for pedestrian-friendly, mixed-use communities in both urban and suburban settings, according to John McIlwain of the Urban Land Institute.”
http://tinyurl.com/ye4dvpp

Baby boomers are not just hedonists
Brian Groom
Financial Times
February 2, 2010

Overview: “Baby boomers are in the dock this week with the publication of David Willetts' book The Pinch: How the Baby Boomers Stole Their Children's Future and How They Can Give It Back.”
http://tinyurl.com/yektddn

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