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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest – February 22, 2010 | Main | FH Boom Daily Digest – February 24, 2010 »

FH Boom Daily Digest – February 23, 2010

Top News From Today's “Boomiverse”

How Boomers Will Impact the Health Care Industry
Shelly Gigante
CNBC
February 22, 2010

Overview: “As the first wave of Baby Boomers reaches retirement age, predictions for the nation’s health care system have been nothing short of apocalyptic.
Many predict the surge in demand for medical care associated with the aging population will so strain our resources that future generations will face permanently higher inflation, higher taxes – or both.”
http://tinyurl.com/yfyyw9q

Marijuana use up for seniors as Boomers age
Matt Sedensky,
Associated Press
February 23, 2010

Overview: “In her 88 years, Florence Siegel has learned how to relax: A glass of red wine. Some classical music, preferably Bach. And every night like clockwork, she lifts a pipe to her lips and smokes marijuana.”
http://tinyurl.com/yhs7nzn

Editorial: Boomers rage against dying of the light
John Lloyd
Financial Times
February 22, 2010

Overview: “There has been much dark material put into the public debate this month concerning the fate of the baby boomers. That generation, born soon after the second world war, is in the autumn years – and in these years a man or woman’s fancy turns to thoughts of winter: how cold it will be, how soon you will be sans everything, and what the manner of becoming so will be.”
http://tinyurl.com/yzllapl

The Sun Will Come Up Tomorrow ... Or Not
Matt Thornhill
Engage Boomers
February 22, 2010

Overview: “Boomers are entrenched in middle age, feeling their age, facing mounting debt as the kids go through college and the parents face healthcare needs. Squeezed by both and suffering from a shrinking 401(k) balance and an economy destined to remain soft, it is not surprising that some of that youthful optimism has faded.”
http://tinyurl.com/ycyfcmm

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