Top News From Today's “Boomiverse”

Wine, retirement ... and cremation? Portland baby boomer expo offers advice on the inevitable
Steve Beaven
The Oregonian
February 21, 2010

Overview: “Apparently, the grim reaper is part of the baby boomer lifestyle. He hovered over the Baby Boomer Lifestyle Expo in Portland over the weekend, a none-too-subtle reminder of mortality at a gathering aimed at the eternally youthful.”
http://tinyurl.com/ydt5yr9

Fleeting Youth, Fading Creativity
Jonah Lehrer
Wall Street Journal
February 19, 2010

Overview: “According to the NIH, much of the shift reflects the aging of the baby boomer generation, which has increased the number of older faculty at major medical schools.”
http://tinyurl.com/yfmclsz

Time for 50+ to Make a Comeback
Karl Jacobson
Ad Week
February 22, 2010

Overview: “Too often in the ad world, younger people are hired instead of older ones, and there is a belief that youth in and of itself is good. However, the near 80-million strong baby boomer market, of which I'm a part, and where consumers spend billions of dollars, is still very important -- and perhaps should be spoken to by people actually part of that generation.”
http://tinyurl.com/ycw7zc3

Why We Gain Weight As We Age
Patti Neighmond
National Public Radio
February 22, 2010

Overview: “There are some particular biological changes that happen as we age. For one, aging muscles actually contribute to the increase in the amount of fat we store in our bodies, says Cheryl Phillips, president of the American Geriatrics Society.”
http://tinyurl.com/yzu3nxa