Top News From Today's “Boomiverse”

Merrill Aims to Set Retirement-Income Agenda
Thomas Coyle
Wall Street Journal
February 19, 2010

Overview: “Merrill’s increasing focus on retirement income for affluent baby boomers makes sense–especially now that is has Bank of America’s retail-banking muscle behind it. A huge number of baby boomers will be tipping into retirement over the next 25 years, and they control about 40% of all U.S. private assets.”
http://tinyurl.com/yf6spes

Frey: Counting Americans is complicated but key to the nation's future
William Frey
Austin American Statesman
February 18, 2010

Overview: “As baby boomers age over the next 20 years, the nation as a whole will see a surge in senior citizens. But different parts of the country will be aging at different rates, largely because selective "younging" is going on. That's evident from census estimates showing that during the first nine years of this decade, 25 states — mostly in the Northeast, Midwest and Great Plains — and Washington, D.C., exhibited absolute declines in their child populations, while 25 others, led by Nevada and Arizona, showed gains.”
http://tinyurl.com/yfdk8df

Boomers: The Case for Age Diversity
Aman Singh
CNBC
February 18, 2010

Overview: “As more [boomers] join the ranks of senior job seekers … they are increasingly coming up against an age barrier preventing them from returning to the workforce.”
http://tinyurl.com/y92glkx

Press Release: Marketing to Boomers and Beyond Workshop May 14, 2010 in Manhattan
PR Newswire
February 18, 2010

Overview: Boomer marketing conference “Marketing to Boomers and Beyond: How to Build Your Business with the Mature Consumer” occurring May 14 in New York City draws more than 15 top experts on marketing to older demographics.”
http://tinyurl.com/yf9dlo2