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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest – February 11, 2010 | Main | FH Boom Daily Digest – February 16, 2010 »

FH Boom Daily Digest – February 12, 2010

Top News From Today's “Boomiverse”

What Older Buyers Want In A Home
Steven Kerch
Harford Courant
February 12, 2010

Overview: “If your idea of a dream retirement home is a luxury contemporary overlooking a championship golf course in the desert, you better be prepared for some mighty small block parties: When it comes to retirement living, golf courses are out.”
http://tinyurl.com/yefaqh6

Growing Reasons to Consider Medical Tourism
Philip Moeller
U.S. News & World Report
February 12, 2010

Overview: “To date, medical tourism has clearly not been a market for seniors … But as baby boomers reach retirement age, there is every reason to expect that they will be seeking more cosmetic touch-ups, along with joint replacements and critical cardiac procedures.”
http://tinyurl.com/y86ldcs

Playgrounds for adults help senior citizens stay active in the UK
Nicole Lyn Pesce
New York Daily News
February 11, 2010

Overview: “Talk about the swingin’ sixties! London is opening its first outdoor playground for senior citizens, according to the Associated Press.”
http://tinyurl.com/ybfvo52

Generation 'Text': FB me
Larry Rosen
CNN
February 11,2010

Overview: Larry Rosen, a professor of psychology at California State University, discusses generational differences in communication and the impact of text messaging.
http://tinyurl.com/y9ulksc

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