Top News From Today's “Boomiverse”

Baby boomers and technology: A love affair
Rita R. Robison
Seattle Post Intelligencer
February 10, 2010

Overview: “Baby boomers show more interest in purchasing consumer electronics than any other age group. Focus groups made up of boomers age 50 to 60 gathered in San Francisco, Phoenix, Chicago, and New York to discuss future trends in technology. Organized by AARP and Microsoft, the focus groups showed that boomers have a real interest in technology.”
http://tinyurl.com/yd9w9fa

Retirement Needs of Latino Baby Boomers
Suzanne Wu
USC News
February 11, 2010

Overview: “Latino baby boomers in the United States make up a population group so diverse and heterogeneous that the common practice of lumping them into a disadvantaged underclass is entirely inappropriate, according to a new report from the USC Davis School of Gerontology and the UCLA Center for Policy Research on Aging.”
http://tinyurl.com/ylkzuq5

Online news consumption trending up among Baby Boomers
Paul Briand
Examiner.com
February 10, 2010

Overview: “Baby Boomers at one time were thought to be the last bastion of hope for readers who still read the papers. The good news is that they are vast consumers of news and they're driving recent increases in online newspaper readership.”
http://tinyurl.com/ykvj459

Aging Boomers Could Spell Big Trouble for Walmart
CNBC
February 10, 2010

Overview: “Walmart is a Baby Boomer consumer-based business. As Boomers’ paychecks grew over the years, so did Walmart’s … profits. Now, the retailer is facing a daunting challenge and haunting question: As Boomer demand falls, and Boomer consumption declines, will WalMart’s sales move in the same direction? Let’s take a look from 30,000 feet.”
http://tinyurl.com/ykwxnjq