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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest – February 24, 2010 | Main | FH Boom Daily Digest – February 26, 2010 »

FH Boom Daily Digest – February 25, 2010

Top News From Today's "Boomiverse"

AARP studies D.C. seniors who join aging-in-place networks
Annie Gowen
Washington Post
February 25, 2010

Overview: “A recent AARP study of D.C. seniors who joined "aging-in-place" networks say the move has made them feel more engaged in their communities and more comfortable with their decision to stay in their homes.”
http://tinyurl.com/yetxepq

Myine Electronics' Abbee radio strips out ads and DJ chatter
Edward C. Baig
USA Today
February 24, 2010

Overview: “The Abbee base has storage for about 100 songs. But you can transfer and store about 500 songs on the Music Lock portable. … Myine founder Jake Sigal … considers Abbee, named after his wife, an iPod substitute for aging Baby Boomers and folks like his parents. The easy setup involves little more than tuning to a station and plugging in the portable. I found some operations confusing just the same.”
http://tinyurl.com/ykszgl5

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