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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest – February 3, 2010 | Main | FH Boom Daily Digest – February 5, 2010 »

FH Boom Daily Digest – February 4, 2010

Top News From Today's “Boomiverse”

The Geezers’ Crusade
David Brooks
New York Times
February 1, 2010

Overview: “A series of longitudinal studies, begun decades ago, are producing a rosier portrait of life after retirement. These studies don’t portray old age as surrender or even serenity. They portray it as a period of development — and they’re not even talking about über-oldsters jumping out of airplanes.”
http://tinyurl.com/yc246z6

The baby boomer economy
Dana Carman
Philadelphia Inquirer
February 2, 2010

Overview: “Despite long résumés with proven results, baby boomers often have an uphill climb competing with younger jobseekers. Older workers may be experienced decision makers with little need for training, yet a hiring manager may see them as expensive, inflexible and old-fashioned.”
http://tinyurl.com/ydcwmts

Crowd Gazing
Dominic Elliott
Wall Street Journal
February 3, 2010

Overview: “Imagine you could look back over the history of mankind and explain all its economic nuances. Imagine if, better still, you could accurately forecast a range of future economic factors from gross domestic product growth and inflation to interest rates. And imagine if there was already a way to do this but it had largely been overlooked or misunderstood by the world's economists, central bankers and politicians.”
http://tinyurl.com/yjku344

Investors Hear The Baby Boom Echo In The Bond Market
Wall Street Journal
February 3, 2010

Overview: “The surge of Americans born after World War II, the Baby Boom, is triggering another boom--in bonds.”
http://tinyurl.com/yl5dzup

Generativity Revolution
Marc Freedman
Huffington Post
February 4, 2010

Overview: “Under the headline, "The Geezers' Crusade," the New York Times columnist David Brooks calls for a social movement of older adults on behalf of younger people. Brooks calls for a "generativity revolution" to reverse public policies that he says rob the young to serve the old and take from them funding, freedom and opportunity.”
http://tinyurl.com/ycrl84w

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